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20 Funny Out-of-Office Messages to Inspire Your Own [+ Templates]

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20 Funny Out-of-Office Messages to Inspire Your Own [+ Templates]


When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office (OOO) email message.

If you’re anything like I am, you probably fall into team two. That doesn’t leave a lot of time to get creative. But if you plan ahead, you might be able to craft some hilarity.

In this post, I’ll go over what an OOO message is and share some of the best examples I’ve found on Google, as well as a few from my coworkers.

Also known as “autoresponder emails,” out-of-office messages run the gamut. From funny to clever to snarky, this message can both show your personality and let senders know that, well, you’re out of office.

While you can keep it simple, you can also have some fun with it.

What should I put on my out-of-office message?

First things first: let’s go over the basics of an OOO email. In your away message, you typically include the following:

  • A quick “I’m out of the office” phrase.
  • The date or time range you’ll be out.
  • Who to reach out to in case the sender needs immediate attention.
  • A sign-off.

Putting it all together, your autoresponder would read something like:

“Hi there,

Thanks for your email. I’m currently out of office until mm/dd/yyyy. If you need help, email my colleague at [email protected]

Best,

[Name]”

But that sounds boring, right? Luckily, there are ways to spice up your OOO message by adding humor in just the right places.

If you’re feeling stuck, try our free OOO email generator to draft a message that perfectly captures who you are and where you’re going.

Featured Resource: OOO Email Generator

Out of Office email generatorCreate your OOO email by clicking here.

Out-of-Office Messages for Vacation

1. “I’ll email you back once I’ve defrosted.”

Most times, when people go on vacation, they travel to a warm, tropical place…

But some of us just aren’t as lucky. Or if we’re traveling during the winter and heading up north — well, we’re going to run into some snow, aren’t we?

While this may not prove so fortunate for us, we can use the poor weather for comedic relief. You can even include a screenshot of the weather forecast for a sense of realism. Not only will it give senders a chuckle, but it’ll also generate a certain amount of empathy — which is often the key to good content.

Example

Thanks for your message! I’m currently buried in snow and will get back to you once I’ve defrosted on January 2nd.

And if you think I’m lying…

Weather forecast for out-of-office message

Image Source

Gotta go, my fingers are frostbitten. If you really need me, either get a shovel and dig me out of here or reach out to my colleague Anna — who’s not frozen under snow with frostbitten fingers — at [email protected]

2. “If found, contact someone other than me.”

Funny OOO message on a milk carton missing notice

If your email client allows it, you could always just use an image to express your out-office sentiment, like this one. After all, they say that a picture is worth a thousand words — and visual content is still essential to successful marketing.

In this image, you’re letting people know you’re OOO with a “Missing” notice on a milk carton. Genius. Just be careful — this sort of autoresponder is best for internal emails, not for autoresponders that get sent to prospects and clients.

3. “I’ll get back to you when I return to civilization.”

If you’re traveling to a remote, mountainous area, why not jab some fun at your lack of WiFi in your autoresponder? Plus, that makes it less likely that people will expect an immediate response or continue to email you after the first try.

Example

Hi there,

Sorry I missed you — I’m unable to get to my email right this second. Why? I’m on a backpacking trip, surviving on Spam, really good water, and trail mix. You should see the stars out here.

I’ll get back to you when I return to civilization. Or to an area with WiFi. Or to the office on May 10th. Whichever comes first.

If you need help right now, email my team at [email protected]

4. “If you need to reach me, travel to my homeland of Florida.”

When one of my colleagues went on vacation, he sent an out-of-office message that was both clever and smart. First, he sent the recipient on an imaginary scavenger hunt to “the highest peak of the tallest mountain.” He used humorous absurdity to make it clear that he would not be checking email while he was away.

Plus, he incorporated a delightful technique to let people know that if they really wanted him to read their emails, they should probably send them again after his return. Not only does that keep the sender accountable by saying, “If this is really important, you know when to reach me,” but it also helps him truly vacate his work while he’s away. And that’s hard to do.

Below is an example you can use for yourself.

Example

Hey!

I’m on vacation until July 18th. If you need to reach me, here’s what you’ll need to do:

  • First, travel to my homeland of Florida.
  • Climb to the highest peak of the tallest mountain.
  • Find a rare flower (no specifics, of course… It’d be cheating).
  • Put the flower back, because as the old hiking rule goes, “Leave everything as you found it.”

When you understand that flower, you’ll know to reach me. Trust me. You’ll know.

If your message requires a response faster than that, please email my manager at [email protected]

If you want to make sure your message gets a response ASAP when I return, please send it on July 18th. I recommend using one of our sales automation tools to schedule it now, while you’re thinking about it.

5. “I know I’m supposed to say that I’ll have limited access to email, but…”

Blunt out-of-office message by Josh Kopelman

Josh Kopelman’s vacation email is a classic example of taking a blunt approach to OOO messages.

Not only did Kopelman manage to turn his out-of-office message into an epic poem of sorts, but also, he actually went through the trouble of creating a delightfully snarky, vacation-specific email address for his recipients.

Giving the option to contact an email address containing “interruptyourvacation” provides two things — 1) A dose of humor, and 2) discouragement from actually doing what the name suggests. Plus, he prefaces it with a request for empathy, by explaining that he promised quality time to his family.

Sure, Kopelman is truthful about the fact that he’s on vacation, but he also lets the recipient know that he or she would be interrupting important family time if the first option is chosen. It states a point simply and uses humor to avoid making it sound like he wants the reader to feel guilty.

Below is an example you can use for yourself.

Example

Hi there,

You got this email immediately (classic autoresponder behavior), which means I’m out of office on vacation.

While I hypothetically could reach my email, while I hypothetically do have my phone on hand, and while I hypothetically do have access to WiFi, I’d rather enjoy time with my family. My kids are growing up at the speed of a supersonic jet, and if I blink one more time, they’ll be 35. And I’ll be 73. And I don’t want that.

If you still need to reach me, you can email [email protected] Or you can email my assistant at [email protected] They can point you in the right direction.

Looking forward to reconnecting once I’m back.

6. “Hi, I’m Troy McClure.”

When one of my colleagues is out of the office, he doesn’t mess around. In fact, he’s turned his auto-responses into a running series of commentary from fictional cartoon character Troy McClure.

Each time McClure makes an appearance in these out-of-office messages, he “speaks” on behalf of my colleague and alludes to the previous auto-responses in which he starred. It’s a mild form of self-deprecating humor — as if to say, “I know, I’m out of the office again” — made only funnier by the made-up teaser title included in the last line.

Don’t be afraid to use a pop cultural reference that the audience would recognize. Instead of bemoaning your absence, they’ll have something fun and familiar to laugh at.

Example

Troy McClure OOO autoresponder

Image Source

Hi, I’m Troy McClure. You might remember me from such out-of-office messages as Avenge My Death if I Don’t Return from DMEXCO and Bye Now, I’m on an Absurdly Long Cycling Trip.

I’m here to talk to you about someone you know. Catalina Wong is out of office until September 27. She wanted me to let you know that she’ll get back to you after her return.

That’s all for now. Watch for me in the upcoming out-of-office message, It’s Not a Hangover, It’s Food Poisoning — I Swear! And be safe out there.

7. “The bad news is that I’m out of office. The good news is that I’m out of office.”

You can show just how thrilled you are about your vacation while still providing an apology (of sorts… not really).

Example

Hey there — I’ve got good and bad news for you. Let’s go with the bad first.

The bad news is that I’m out of office. The good news is that I’m out of office and enjoying elotes in Cancún.

If you can’t wait for a response, my colleague will be happy to take care of you. Just email them at [email protected]

I’ll be back on February 7th.

8. “I am currently out of the office and probably chilling on the beach. Enjoy your work week.”

That’s it. That’s all. Simple and to the point, this message will let people know that you can’t respond to messages.

That said, be careful with messages that are this curt. Make sure you’re familiar enough with your audience — and your boss, for that matter — to know that this sort of out-of-office message will be met with a snicker, and not with annoyance.

9. “Can you guess where I am?”

There’s a term that we like to use around here called “snowbirds,” which is used to describe those who once resided in the northern part of the U.S., only to flee to warmer parts of the country during the winter.

And although my colleague had mixed feelings about her own parents joining that population in Florida, she couldn’t be too upset when her dad suggested flying down from Boston for a Red Sox spring training game.

Naturally, she had to take the day off — and couldn’t let folks know with any old generic auto-response. Instead, she made a guessing game of it in her out-of-office email, which you can use for yourself, below.

Example

Hello there,

I’m currently out of the office, enjoying some peanuts and Cracker Jacks with my family. Can you guess where I am? That’s okay, you’re busy.

If your message is urgent, fear not — we’ll get it addressed. Try doing one of two things:

  1. Send me an email at [email protected]
    1. Just kidding. That’s not a real email address.
  2. Reach out to my manager at manager[email protected] in my absence.

I’ll be back in the office on 7/19 and will happily respond then. Have a great weekend!

10. “Vacation Relaxation?” Graph

funny ooo messageImage Source

This graph pokes fun at the fact that taking a vacation is sometimes not very relaxed. Sometimes you’re stressed about work and will worry about your to-do list. Using this image is a funny way to connect with anyone who emails you because we’ve all been there. We’ve all had that vacation existential crisis and dealt with the stress before and after a vacation.

11. Choose wisely

When you go on vacation, one of the worst feelings is knowing that you’ll come back to a clogged inbox that will take you a while to go through. However, a great (and funny) way to reduce email volume and discourage multiple emails is with this example, telling users to choose what they email you wisely.

Be sure that you’re comfortable with the people sending you emails because while this is a funny OOO message, it’s also a little snarky about people who send multiple emails.

Example

I am on annual leave until dd/mm/yyyy. I will allow each sender one email and if you send me multiple emails, I will randomly delete your emails until there is only one remaining. Choose wisely. Please note that you have already sent me one email.

Holiday Out-of-Office Messages

12. “Holiday revelry and debauchery ahead. Proceed with caution (if you dare).”

When you’re out for the holidays, how can you express your thrill for the season without sounding, well, cheesy?

How about warning people of what’s to come? Take a look at an example you can use below.

Example

Hey there,

Careful. Holiday revelry and debauchery ahead. Proceed with caution (if you dare).

By which I mean to say: I’m on holiday, I’m definitely sunburnt, and I’m sorry I missed your email.

Don’t you worry: while I pretend to be Santa in front of my kids, my colleague, Hannah, will cover for me. Just email her at [email protected] if you need urgent assistance.

Take care, and don’t get too carried away with the sunbathing!

13. “Thank you so much for your email. I love it already.”

This holiday out-of-office email is definitely on theme, if not a little passive aggressive. If you’re getting emails during the holidays, why not treat everything you receive that season like the present it is, and send a thank you note?

My snarky colleague sure did in his out-of-office message below. We send thank-you letters in response to holiday gifts, so it’s only natural to expect the same gesture in our work inboxes …

Example

Hey there,

Thank you so much for your email. I love it already. It’s wrapped so nicely in its charming subject line that I just knew this message was going to be something special. Gifts like these just don’t come around every day.

Unfortunately, I’m going to have to return your message. As it’s the holiday season, I’m currently away from the office. When I return, I’ll give your email a good solid read and find that your request is exactly what I needed after all! But until then, I’m going to keep it in the inbox so it doesn’t get damaged and revisit it after the holidays are over.

Happy holidays!

14. “Die Hard Quiz.”

Check out this message from a HubSpot employee that certainly turns the tables on the email sender. Right when you thought you were the one requesting action, the recipient sent back an assignment — a fun one, at least.

While the sender waits for your response to their email, take the sting out of your absence by involving them in a holiday survey, like the one below.

Example

Sorry I missed you. I’ll be out of the office and slow to respond until after the break. While I have you, though, help settle an argument among my colleagues and me:

Die Hard Quiz

What was the best Die Hard movie?

  • Die Hard 1: The Office Christmas Party Gone Wrong.
  • Die Hard 2: Airport Conspiracy.
  • Die Hard 3: Samuel L. Jackson. Enough said.
  • Die Hard 4: Cyberthreat.
  • Die Hard 5: You should probably not pick this one.
  • Impossible! It’s like choosing a favorite child!

Submit

15. “Here are 10 things I’m thankful for.”

This email comes from another one of my colleagues. The purpose of this email is to intercept messages during Thanksgiving, and the way in which it does so is, well, with thankfulness.

The funny and charming email template below keeps the confidence of your colleagues with a list of things anyone who works in an office is thankful for. Of course, feel free to customize this list according to the quirks of your own workplace. Thanksgiving is the perfect time to reveal them.

Example

Since I’m out of the office for the Thanksgiving weekend, I’ll respond to your email with a list of 10 things I’m thankful for:

  1. Copiers that collate
  2. Co-workers that brew more coffee when they empty the pot
  3. Donuts on Mondays AND Fridays
  4. When IT surprised me with a new laptop AND remembered to transfer my files
  5. When You-Know-Who died at the end of book 7
  6. Dry-erase boards that actually erase
  7. The brave soul who cleaned out the refrigerator
  8. When I’m early to an all-staff meeting and score a seat near the door
  9. HR finally sent a memo telling people to STOP clipping their nails at their desk
  10. OOO autoresponders

Have a great Thanksgiving, and I’ll get back to you Monday.

16. “I’m busy watching Christmas movies. Catch ya later.”

Holiday OOO message with movie marathonThere’s no shame in using Christmas to indulge in your childhood movie tastes, but there is shame in not sharing that adorable side of yourself when people are trying to reach you during the holidays.

So, take a lesson from @courtwhip, editor at PEDESTRIAN.TV, who wrote the above hilarious out-of-office email, fully stocked with mentions of the best movies from the 1990s. (By the way, “Splinter” is from Teenage Mutant Ninja Turtles, and as we all know, he loves pizza.)

Below is an example you could use for yourself. Well, it’s the same email.

Example

Oh hey, it’s Christmas, what are you doing emailing me?

I’m extremely busy watching Home Alone, Die Hard, and the 1994 Ninja Teenage Mutant Ninja Turtle Christmas Special on repeat until the new year.

I might stop for food and toilet breaks, I also might not.

Regardless of my general health and hygiene over the silly season, I’ll be back in the office on January 2.

Catch ya then, don’t forget to buy a pepperoni pizza for Splinter.

17. “Thank you for your consideration during this festive or not-festive time.”

Scared of offending a coworker who may or may not celebrate the holidays? Worry not — I’ve got the perfect email for you. If this OOO message does anything particularly well, it’s that it respects the differing views, religions, traditions, and opinions of your coworkers — while amusing so many others.

It’s also a great impersonation of a robot. So if that’s up your alley…

Example

Hello,

You’ve reached Michael Abioye’s inbox. This is a general notice informing you of Michael Abioye’s absence until January 2nd, 20XX. He is currently partaking in the traditions of a certain holiday, which may or may not be denominational or non-denominational. Example Company is in no way endorsing or not endorsing said holiday, nor encouraging or discouraging employees of all demographics to engage in celebratory activities. Thank you for your consideration during this festive or not-festive time.

Sincerely,

Management

Out-of-Office Messages When Working from Home

Working from home? Try these OOO messages to let people know you’re taking a break.

18. “I’ll get back to you once I’m back from my long-awaited trip to the fridge.”

If you’re taking a vacation and staying home, your clients or coworkers may still expect you to pop into the office and answer their emails. Use this autoresponder to let them know you’re really not available — even if you’re bumming around on the couch.

Example

Hey,

Thanks for your email. I’m on vacation. On the couch. Eating chips. And bingeing Stranger Things for the eighth time (don’t tell anyone).

Unfortunately, I can’t answer your email (even though my office is three feet away). I’ll get back to you once I’m back from my long-awaited trip to the fridge. Bought tickets on TripAdvisor and everything.

I’ll be back in the office on the third and will get back to you then.

19. “Alexa, play Vacation by Dirty Heads.”

Do you own an Alexa? This might be the email for you.

Example

“Alexa, play Vacation by Dirty Heads.”

And… it’s playing in the background as I write this email. Guess what? I’m on vacation! And I do love my occupation.

Your email has been received and I’ll get back to you as soon as I get back to my home office. Now, how do I turn off this Alexa thing?

20. “The doorbell just rang. It’s the UPS driver. He’s loading me onto the truck.”

In this email, you’re a UPS package getting delivered to your vacation destination. Ah, I wish UPS offered this service.

Example

Hey — you’ve reached my inbox, but hold on, the doorbell just rang. It’s the UPS driver. He’s loading me onto the truck. Dang, it’s stuffy in this truck with all these boxes. He’s taking me down to… Oh! Florida! And now I’m on the beach. Thanks, UPS driver!

The UPS driver is scheduled to pick me back up on the eighth. He should deliver me back to the office by the ninth (assuming he’s not late like he was this time).

Don’t worry — I’ll wrap myself in bubble wrap so nothing breaks.

How to Be Funny But Still Professional

Now, all of these OOO messages are a fun way to show off your personality and connect with coworkers, prospects, customers, etc. However, it’s still important to be professional and keep the content of your jokes PG to PG13.

Additionally, it’s important that your sense of humor isn’t so self-deprecating that it impacts your reputation, or if you’re more sarcastic, that you aren’t offending anybody and it’s clear you’re making a joke. Below are a few tips on how to be funny but remain professional:

  • Keep content PG to PG13
  • Make it clear you’re joking by using emojis or laughing at your own jokes
  • Be lighthearted
  • Don’t ever poke fun at anyone else or make a joke at someone’s expense

Funny OOO Messages Never Fail

Are you fully inspired by the creative out-of-office messages above? It’s time to write your own — your upcoming vacation depends on it. Try HubSpot’s OOO Email Generator if you’re feeling stuck, and remember, an out-of-office email doesn’t need to be boring. On the contrary, it should inform and entertain. You don’t want people hating on you because you took a much-needed break.

Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.

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The Ultimate Guide to Storytelling

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The Ultimate Guide to Storytelling


Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

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How to Blog When You Have No Time

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How to Blog When You Have No Time


Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

[Include screenshot]

Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?

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90% of marketers say their CDP doesn't meet current business needs


A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.


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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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