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5 Easy Steps to Create a Social Media Hashtag Calendar

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5 Easy Steps to Create a Social Media Hashtag Calendar


Here are some familiar questions for you to answer.

“What are you planning to post this week?”

“Are you ready with the ideas for this month already?”

If you are pulling off a nervous smile when your client or manager bugs you with the same query, then this section is what you need. No matter our procrastination instincts, we have to admit that a social media calendar is every marketer’s savior.

As the name depicts itself, a social media calendar is simply a weekly, monthly, or even a yearly planner with dates and content ideas. You can brainstorm on major holidays or plan specific campaigns.

But we’ll go a step further and advise you to create a social media hashtag calendar to club all kinds of hashtags together for each day.

You can get ample templates online. They are usually basic excel sheets with 5-6 columns. Adversely, you can opt for a social media scheduler with customizable calendar options.

You just need to upload the assets, tailor the content as per platforms, and select the date and time for the posting. It’s that easy and quick!

Beyond social media, you can even create calendars for other publications. Popular brands and media houses like Forbes use content calendars to plan and update their public editorial calendar.

Every year they publish a digital copy of their monthly publications with release dates. It helps them in brainstorming content and design well in advance with adequate time to market.

Top 5 Benefits of a Social Media Hashtag Calendar

Suppose you get a perfect idea for a social media post. You called your copywriter excitedly, conveying your thoughts.

You both brainstormed and came up with a fantastic copy. But to your dismay, the designer denies helping you as he is stuck with other priorities.

Obviously, you could have escaped this ugly situation with a social media calendar planned well ahead of the deadline.

Beyond mending these coordination gaps, here are some more benefits to reap from a social media hashtag calendar for promoting your business.

5 benefits of social media calendar

1. Smoother Workflow

A planned social media calendar ensures a smoother workflow to realize the short-term and long-term objectives of both business and individuals. Each dependency performs an assigned task at its own sweet pace. It eliminates the pressure and ensures impeccable coordination across multiple teams.

2. Watchful Metrics

Based on past data, you can get a fair idea of what kind of content goes well with your audience. Such analytics will help you in sharing content that resonates with your target audience.

If you are using some hashtag tracking tools, a social media hashtag calendar will further ensure that you only track the relevant hashtags. This can save you from running out of credits before realizing any ROI.

3. Widespread Coverage

Planning will let you leverage the advantage of trend predictions. You can cover multiple events to build an engaging rapport with your followers on different platforms.

Let’s say it’s Christmas. You see several Instagram followers are giving excellent responses to DIY Reels and Live Rooms.

While most Twitter profiles are getting dramatic attention when polls of feedback and yearly reviews are being shared. You even witness a new hashtag trending.

So, with planning, you can come up with two variants on similar themes and share them across the respective mediums.

4. Consistent Presence

You need not sweat in the last moment in the name of consistency, creating ill-designed visuals and copies filled with typos. Content calendars save you time producing quality content with lesser edits.

Pro Tip: Create design templates that follow brand colors and themes, maintaining consistency throughout your social media profile.

5. Campaign Readiness

We don’t need to mention the plight when a campaign starts – the cutthroat deadlines, the splurge on ads, never-ending edits, timely executions, constant updates, followed by numerous checks on performance.

In this madness, we often miss out on the usual activities, penalizing our daily reach. Not anymore, if you have your social media calendar intact. Just schedule your daily posts and divert all your focus to the campaign’s success.

gymshark

5 Steps to Pre-Planning Your Social Media Hashtag Calendar

So if you are a blogger, marketer, or own an agency or enterprise, a social media hashtag calendar is a must. Depending on your niche, you need to define your objectives.

Here are a few steps to follow before you get started with your social media hashtag calendar.

1. Find Your Target Audience

Finding the demographics of the target audience is a crucial aspect of marketing in general. Being specific on your prospective sets will help you in sharing coherent posts.

The more they relate, the better you sell. Hence defining target audiences is the first and foremost step towards any marketing endeavors.

2. Choose the Right Social Media Mix

Now you have to choose the social media channel that is most popular among your target audience. Suppose you are a budding digital marketing agency, then you ought to go for LinkedIn and Twitter.

social media channel

Here’s a snapshot of the YPulse Survey. If your audience comprises GenZ enthusiasts, you should keep Instagram, TikTok, and Snapchat as your social media priorities.

While if your buyers are in their early 30s, Facebook, Twitter, and Youtube handles will demand more attention.

3. Experiment with Content Diversity

Here comes the tricky part. It is tough at times to maintain content diversity across multiple platforms. The only way out of it is a lot of experimentation.

Keep your audience hooked with content variety. It will save you from being monotonous. Here are a few content ideas for starters:

  • Blogs
  • Images with quotes
  • DIY videos
  • Polls
  • Stories
  • Collabs
  • Offers
  • Podcasts
  • Live Q&A sessions
  • Ebooks and templates
  • Memes
  • Gif
social media

Here are the recent trends captured as per social media by YPulse Surveys. It sums up a popular content niche on each platform, guiding you on content creation for respective platforms.

Tip: Lack of content ideas? Use ShareIt by SocialPilot to get thousands of curated content for your niche!

4. Select Your Calendar Type

You have endless options to choose from for your calendar. It can be a spreadsheet, Google sheet, or intuitive social media management tools like SocialPilot.

spreadsheet Google sheet

If you are opting for sheets, consider having the following columns:

  • Date of Publishing
  • Title
  • Description
  • Content Type (Images, Links, Infographics, Videos, Polls, Q&A, Gifs, Quotes, Video, Story, UGC, Other)
  • Social Media (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr, Other)
  • KPI and Goals (Conversions, Clicks, Leads, Awareness, Website Traffic, Signups, Other)
  • Status (Started, Working, Pending Approval, Complete, Incomplete, Rejected, Revision, Feedback Shared, Other)
  • Hashtag Trending
  • Draft Link
  • Live Link
  • Engagement Rate (Likes, Shares, Follow, Retweet, Comments, Replies, Repin, Reach, Total Views, Clicks, Video Views, Impressions, Others)
  • Overall Performance (Poor, Average, Good)
  • Additional Comments and Feedbacks

You can share the sheet with your team, and they can update it after doing their part. With tools like SocialPilot, everything becomes incredibly easy and fast.

everything becomes incredibly easy

Just connect your respective accounts, type in the post, and schedule them. Access the analytics and get your White-Label reports with ease.

5. Zero Down Important Dates

Special occasions demand special attention. Despite you posting daily, you have to zero down on dates that are important for your brand.

You can start planning your calendar before a month or two to avoid the last-minute panic and reach out to influencers for collaborations and promotional activities. You can refer to the Social Media Hashtag Calendar 2022 to find the dates best suited for your niche.

red-bull

Conclusion

Social media marketing is a long-term strategy that exhibits a snowball effect on branding. Hence, planning from the beginning is the right way to implement it.

You can easily trace out some engagement patterns and collect essential demographic information that will further push you to create relevant content.

We have created an entire kit with everything you need. It has templates for every occasion and more, the right strategies you need to follow on popular channels, and the 2022 social media hashtag calendar.

Get your copy of Trending Hashtag Kit and be ready to smash all goals!



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How to Use Meta Business Suite

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How to Use Meta Business Suite


Looking for an all-in-one tool to improve Facebook business page management? Wondering how to set up Meta Business Suite for your team? In this article, you’ll learn how to use Meta Business Suite so you can manage your organization’s Facebook business page and Instagram account more efficiently. What Are Meta Business Suite and Meta Business […]

The post How to Use Meta Business Suite appeared first on Social Media Examiner | Social Media Marketing.



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How to Start a YouTube Channel for Your Business

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How to Start a YouTube Channel for Your Business


Want to use video to market your business? Wondering how to set up a brand channel on the world’s second-largest social media platform? In this article, you’ll learn how to make a YouTube channel for your business and get a step-by-step guide to establishing your brand presence on the platform. Why Choose a Brand Channel […]

The post How to Start a YouTube Channel for Your Business appeared first on Social Media Examiner | Social Media Marketing.



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How to Optimize a Google Business Profile Listing

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How to Optimize a Google Business Profile Listing


Marketing is a crucial component of every business. As trends change, more options become available for promoting your business.

Most notably, a social media presence has grown into a must-have for businesses due to its ability to reach potential customers. There are currently 4.48 billion users on some form of social media!

You have already created your marketing plan and included Twitter, Instagram, Pinterest, and Facebook. You are further optimizing your site for SEO, and your Facebook ads are pulling in new visitors each week. But there’s one place you may have neglected.

Have you checked out Google Business Profile (GBP) yet?

If you haven’t heard of GBP, I bet you have seen it. As you enter a search on Google for “plumbers near me” or “dentists in Maryville,” a box appears on the right. There you see a picture, address, and buttons for a company that meets your search. That is GBP!

Your listing is tied to Google Maps and provides a map to your business. It is included in local searches and can help with your ranking.

Is GBP the Right Fit for your Business?

Many businesses are not fully utilizing the power of this platform. Firstly, having a GBP listing is absolutely essential since potential customers will probably discover you on Google only. But before going ahead, you must make sure whether your business is eligible for a listing or not. For that, take a look at the type of companies the listing option is available to:

  • Physical business locations: Their customers visit these locations to use or buy your products.
  • Mobile businesses: They go to their customers but have an office that customers can visit. (ex: plumber, heating, and AC services).
  • Individual practitioners: They have a physical office and provide a service such as a realtor or a lawyer.
  • Service area businesses: These are like mobile businesses but offer onsite service and travel to customers.

This is a free amenity that assists with local searches, so there is no downside to doing so. It’s time to complete your listing and start getting discovered by the right people!

8 Steps to Optimize your GBP Listing

Google changes its algorithms regularly, but it is also updating and adding to Google Business Profile. For local businesses, adding and then optimizing your listing is yet another tool in your marketing arsenal.

Here’s a step-by-step guide on how to optimize your GBP listing and use this social platform to dominate local marketing.

Step 1: Fill Out Key- Information

This Google Business Profile is the reflection of your business. So just creating one is not enough. It should have all the necessary details available to make people take notice.

These key pieces of information include

  • A proper name for your business
  • Address
  • Phone number
  • E-mail address
  • Website URL
  • Hours of operation

These are the first things your audience will see. If any of them are missing from the listing, it will raise doubts in their minds about the authenticity of your business. This will lead to them moving on to the next one in the list and not taking any action.

So, to get those leads and conversions, your basics should be meticulously covered.

maple house

Step 2: Get Your Listing Verified

Now that you have created your listing, you must get it verified by requesting your verification code. The most common way is for Google to send you a postcard in the mail, which includes a code.

Then, enter the code on your GBP account and edit any information.

Get Your Listing Verified

Phone verification is available for some businesses. These will receive a phone call from Google on their business number. If you are on Google’s Search Console already, then your location should be verified instantly.

That’s it. Sign into your account on GBP, select “website,” and then “publish.” Done.

Step 3: Add Keywords

Keeping your listing simple is the easiest but not the most effective way to handle this new platform. Use your SEO skills and think about the keywords people would use to find you. Add these to your title and in the description.

Add Keywords

Check the character count and guidelines for assistance.

Step 4: Specify Your Hours of Operation

How many times have you seen a business that doesn’t list its hours front and center? That is more than frustrating to potential clients; it can be deadly. With a single click, that customer will easily find the next business that does include their hours. Consider seasonal and holiday hours and update those as necessary.

Specify Your Hours of Operation

Step 5: Add Photos to Your Posts

Another important factor is providing a clear, appealing picture of your business. This needs to be JPG or PNG with a size between 10KB-5MB. The minimum resolution is 720 px by 720 px.

Step 6: Add Other Visuals

Don’t stop with a picture. Include your company’s logo, add additional photos of the inside, or even include a short video. The file size needs to be under 100 MB with a resolution of 720p or higher. Keep its length to under 30 seconds.

Add Other Visuals

Step 7: Choose the Right CTA

Check out the variety of buttons Google includes. You can add a shortcut to book an appointment or send a text message. Depending on your company, you may also have a “Service” button. Here, you can use those keywords again to describe what you provide. Include as many appropriate options to make it easier for someone to interact with your business.

Choose the Right CTA

Step 8: Add Q&A Section

Google also offers a Questions and Answers section. Readers can post their questions, allowing you to interact with them by responding.

Questions and Answers section

This is another opportunity for your company to stand out. In fact, 25% of locations have unanswered questions listed. Be the company that responds promptly.

Tips for Making Your Listing a Success

I have covered the basics for your Google Business Profile listing, and now let’s boost your online presence with a few more tips and tricks. While some may be time-consuming, consider the outcome.

1. Reviews

Similar to other sites, reviews can be posted on your listing. Start by approaching a few satisfied clients and requesting their feedback. You may be surprised at how many agree to do so – 68% of customers write a review when asked.

Then, develop a plan for getting more feedback whether by reaching out to several old customers or creating an email for first-time customers.

Getting the reviews posted is the first part. The next part is responding to these. Post a few lines to each review by thanking them. You can also address any concerns here. This visible interaction is beneficial to your online reputation.

97% of clients read local business reviews, so don’t miss out on this opportunity to engage with your customers.

Leaving customers’ queries unanswered can cost your business dearly! Do you want to know an efficient way to manage questions and reviews of multiple GBP accounts?

Use SocialPilot’s Google Business Profile’s Inbox feature to access all the reviews and questions from your audience or any potential customers. Respond instantly to engage with your audience, as that’s the key to boosting your brand’s reputation.

SocialPilot’s Google Business Profile’s Inbox

Start Your 14-day Trial

2. Posts

Only 17.5% of companies had created a post on their listing within the last week, according to one study. In the social media realm, 7 days is an eternity. And GBP is not much different from a social media platform, but exclusively for businesses.

So just like with the other platforms, keep current with your postings. Schedule a day or time when you will add to your listing. You can post pictures, helpful tips, current promotions, or other useful information for your clients.

To keep this simple, try using a Google Business Profile scheduling tool such as SocialPilot. With this tool, you can create a bunch of posts and schedule them to be published on various dates. These can be posts about a special offer for Christmas or a summer sale in June.

Create the posts now, save them in your queue, and move on to other tasks. If your dates change, you can easily re-schedule them within your social media calendar.

Social media calander

If you find articles or pictures that your customers have shared on social, you can use them in your upcoming posts with SocialPilot’s browser extension. Just use the extension to create and schedule a post for that content.

Posting regularly lets your followers know what to expect, but that is not all. Social media accounts are a vital way to bring brand recognition and loyalty for your company. Also, they are an easy, and inexpensive, way to interact with clients. You will raise your SEO rank and increase traffic when you post useful content that your customers enjoy.

However, it can be time-consuming to work on this each day. When you delegate the tasks to a tool that schedules and posts for you, you free up valuable time.

Try different images, emojis, and types of posts, and then see what your ideal customers prefer.

3. Analytics

While using social media is a crucial part of marketing, you will lose out on the opportunity to maximize your potential if you neglect to analyze your data.

This doesn’t need to be complicated. Each social media has its own set of data, and GBP is no different. Social media metrics tools like SocialPilot track a variety of measurements to see how your listing performs.

Does your typical customer engage with your website or head straight to the map? Did they post reviews on competitors’ services? How did they first find you online?

Google my business analytics

These questions and their answers help you understand the customer’s journey. More importantly, they also highlight areas that need improvement. By checking out the data in SocialPilot’s Google Business Profile analytics reports, you can adjust your posts quickly.

Curious? Check out this sample Google Business Profile analytics report to see the kind of insights you gain.

Ben Fisher, an SEO expert, researched Google Business Profile and analyzed the results from 2,000 companies.

He summed up his findings by saying, “Google Business Profile (GBP) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. If you’re a local business, claiming your Google Business Profile is one of the first steps you should take to increase your company’s online presence.”

Conclusion

Google Business Profile, when used strategically, can bring you a lot of customers and clients. Adding your information is simple, and then you request verification. Once you receive that code, you can publish your listing.

By adding posts, photos, and keywords to your Google Business Profile listing, your company can rise in rankings and win at local marketing. Using a scheduling tool, like SocialPilot, makes the process even easier.

With a few simple steps, you can optimize your GBP listing and spend more time interacting with your customers.



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