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10 Content Marketing Articles Readers (Like You) Loved This Year

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10 Content Marketing Articles Readers (Like You) Loved This Year


How many of the 249-plus blog articles published in 2021 by CMI did you read? While I read each one (it’s my job), I’m guessing very few others did. I get that – we’re bombarded with content every day.

To help everyone get the highlights, I put together the 10 most popular posts from the past year based on data from BuzzSumo and Google Analytics (including social shares, email conversions, page views, and unique linking domains) and a dose of editorial discretion.

You’ll find all these articles have one thing in common: The authors share a ton of knowledge you can use right away in your day-to-day content marketing.

Given that everyone feels pressed for time these days, I listed the articles based on time to read (shortest to longest). I hope you find them as helpful as I did.

Time to read: 4 minutes

Author: Kate Bradley Chernis

Why read this: You don’t have to follow all those school-taught English lessons in your writing, but you do need to make sure your content is good. Kate shares some “easy-peasy” ways to spice up your content to entice your audience to read and take action.

Tweetable tip:

Read your writing out loud. If it feels awkward coming out of your mouth, it will read awkwardly to the #content consumer, says @LatelyAIKately via @Brandlovellc @CMIContent. #WritingTips Click To Tweet

Time to read: 7 minutes

Author: Nady Khoja

Why read this: No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also an excellent way to get your content in front of more people in formats they might prefer. Nadya shares how to get more from the content you’re creating. This one’s for anyone who’s ever wished they didn’t have so many pieces to write or edit in such a short time or who’s felt challenged to develop enough original content for multiple channels.

Tweetable tip:

Spin off a larger piece of #content into smaller pieces. Or combine several blog posts into a comprehensive guide, says @NadyaKhoja via @Brandlovellc @CMIContent. Click To Tweet

Time to read: 8 minutes

Author: Kim Moutsos

Why read this: Don’t read it if you believe ideas will always come to you when you need them. But give this one a look when you’re ready to dig in and unearth the hidden content opportunities all around you. Kim leads you down productive paths for finding raw materials and polishing them into something brilliant.

Tweetable tip:

Dig into your competitors’ #content to uncover topics, audience reactions, and channels. Then outdo them, says @KMoutsos via @CMIContent. Click To Tweet

Time to read: 11 minutes

Author: Shane Barker

Why read this: Maybe you already drive sufficient conversions. But do you really want to settle for sufficient? Shane offers ideas for getting more visitors to convert – including tips for making your content more engaging content, from the headline to the calls to action.

Tweetable tip:

Your headline is the bait. Your intro is the hook, says @shane_barker via @CMIContent. #WritingTips Click To Tweet

Time to read: 11 minutes

Author: Jodi Harris

Why read this: Your content marketing program will be judged by the impact it makes on your business’s bottom line. Jodi offers tips, templates, and techniques to help you make sure you’re measuring (and acting on) things that make a difference.

Tweetable tip:

Know where your company’s priorities lie to decide which #ContentMarketing goals to measure, then figure out which metrics to track, advises @joderama via @Brandlovellc @CMIContent. Click To Tweet

Time to read: 15 minutes

Author: Mike Murray

Why read this: 2021 is almost over. But the 21 SEO tips, tools, tactics, and trends Mike Murray offered at the beginning of the year can still help you protect your rankings – and maybe even gain an edge.

Tweetable tip:

@Google’s passages feature helps searchers find sections of web page #content that answer their questions, which could help #SEO efforts, says @MikeOnlineCoach via @Brandlovellc @CMIContent. Click To Tweet

Time to read: 17 minutes

Author: Darek Black

Why read this: Your content must earn readers’ trust in order to get them to come back again, subscribe to your newsletter, buy your product, or take some other desirable action. If you create content that feels stilted, monotone, or academic, they may never return. Conversational copy offers the antidote to monotone content. Darek offers tips (not rules) for content that opens the door for connection – from one human being to another.

Tweetable tip:

In the name of conversational #copy, dismiss the grammar law that says never end a sentence with a preposition, says @ContentStride via @Brandlovellc @CMIContent. #WritingTips Click To Tweet

Time to read: 18 minutes

Author: Stephanie Stahl

Why read this: CMI’s Visual Storytelling Summit offered stories, lessons, and examples that inspired, made people laugh, made them cry, and got them motivated. Stephanie rounds up the highlights you may have missed (or forgotten about). And you can click through to each session to watch on demand (a single registration form gives you access to all the sessions you select).

Tweetable tip:

Livestreaming can build your brand, connect on a deeper level with your audience, and support the sales process and the sales cycle, says @dylan_hey via @EditorStahl @Brandlovellc @CMIContent. Click To Tweet

Time to read: 22 minutes

Author: Ann Gynn

Why read this: Earlier this year, we asked Content Marketing World speakers what irritates them about our industry. They came back with a lot to say. Many of their comments fall into a few overarching categories: strategy, audience, and the content itself. Read this one to see if the things that drive you crazy about the practice we all love made the list (and ideas for what you can do to counter them).

Tweetable tip:

It’s time to start creating evergreen #content and stop wasting time, money, and energy on disposable, single-use content, says @carlijnpostma via @AnnGynn @Brandlovellc @CMIContent. #CMWorld Click To Tweet

Time to read: 26 minutes

Author: Aaron Orendorff

What you’ll learn: Aaron’s article ends near the top of readers’ favorites year after year. (It first appeared in 2016, and we updated it earlier this year.) Why so popular? Figuring out which social media tools you should invest in is overwhelming – and it seems like it gets more complicated every year. Fifty influential online marketers share their top social media tool (and why they love it). Not every tool on the list will make sense for you, but it’s a great place to start your research (or gather social proof for tools you’re already considering).

Tweetable tip:

Use text overlays on videos – 80% of video ads on #Facebook are watched with sound off, says @MariSmith via @CMIContent. Click To Tweet

We’re so thankful for our readers and the contributors who share their knowledge with us. If you’d like to write for us in 2022, read our blogging guidelines, then follow the instructions for submitting an article.

Don’t miss out on the 249-plus blog posts from CMI in 2022. Subscribe to the free daily or weekly newsletter.

Cover image by Joseph Kalinowski/Content Marketing Institute





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The Do’s and Don’ts of Choosing A Twitter Handle

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The Do's and Don'ts of Choosing A Twitter Handle


With over 200 million daily users, using Twitter right offers you massive benefits as a new or existing business. (more…)

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7 Steps to Use It in Any Campaign + Examples

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7 Steps to Use It in Any Campaign + Examples


Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it.

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Want to Build a Content Marketing Career Path? Here’s What to Do

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Want to Build a Content Marketing Career Path? Here's What to Do


What Does a Content Marketing Career Path Look Like?

Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research).

What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022.

If you have natural writing ability, a knack for creativity, and are driven by data, content marketing may just be your dream field.

But, what does it take to be successful in content marketing? Are there specific hard skills you need to have? Let’s take a closer look.

Why Choose a Career in Content Marketing?

For starters, it’s a growing field with a lot of opportunities. Additionally, it allows you to be creative and work independently – two things that are increasingly important in the modern workforce.

Growth Industry

Content marketing continues to grow as an industry for one main reason; it works. In a recent Semrush survey, 73% of companies who increased their content marketing spending from 10% to 70% of their total marketing budget were very successful.

In addition, 72% of companies have stated they plan to increase their content marketing budget in 2022. As the industry continues to grow, the need for individuals in the field also increases.

Pay

While having a career that feeds your creativity can be rewarding, the paycheck is a significant factor.

As a content marketer, you can create a stable and solid income. The average base salary for a content marketer in the United States is $56,036. Not too shabby for an entry-level position.

It only goes up from there. According to PayScale, the median base salary for a management position is $70,332 and $168.183 for an executive-level role.

Continued Learning

One thing a career in content marketing won’t be is stagnant. The way people consume content is constantly changing, meaning the way you create it will also shift. You’ll need to stay updated with the latest trends and best business practices.

The learning doesn’t end there. Depending on your role, you may be creating content for various industries. This means you may have to educate yourself on topics you have no experience in.

The more you increase your knowledge, the more room you have for personal and professional growth.

If you consider yourself a lifelong learner, this is an excellent career.

What type of marketer are you?

What Does a Content Marketing Career Path Look Like?

The content marketing industry is a sprouting field with many opportunities for those willing to invest time and effort. While a bachelor’s degree may help you start on the right foot, it’s not a surefire ticket into the industry anymore. Instead, think of building skills that clients and employers will immediately hire for.

There are specific skills that are vital to your success in content marketing.

6 Key Skills You Need to Succeed in a Content Marketing Career

This rapidly growing field will require essential hard skills to land jobs. While this may slightly vary depending on your specific role, we found the skill set listed below as being necessary for all positions within content marketing:

  1. Writing skills: This is a must. The majority of content marketing is writing, so it is vital that you can craft compelling copy that draws in your target audience.
  2. Knowledge of SEO: To ensure you create the content your audience wants to consume, you need a basic understanding of search engine optimization.
  3. Data & analytics skills: This is essential in determining the success of the content; whether it’s measuring engagement, subscriptions, or clients, you need to be able to quantify your success.
  4. Social media literacy: You may need to craft and distribute content for a range of platforms, knowing how to leverage multiple channels will set you apart in the industry.
  5. Research skills: Depending on your role, you may be crafting content for several industries. You need to know how to find reliable and factual information no matter the field.
  6. Time management skills: Your content is only strong if it’s still relevant. Adhering to deadlines is crucial so employers can publish on time, in season.

Seem to be missing one or two skills from your portfolio? Don’t get discouraged. We offer a wide range of resources that can set you up for success, such as our Head of Marketing Bootcamp.

While the knowledge mentioned above is going to be key to getting you into the door you can’t forget about some essential soft skills.

To truly enjoy your career and continue to grow in your field, the additional skills below are another essential set to add to your content marketing toolkit:

  • Curiosity
  • Persuasion
  • Creativity
  • Good intuition
  • Growth mindset

Content Marketing Roles

A career path in content marketing can look different for everyone. In fact, content marketing is a pretty broad term, and you’ll have your pick from various roles within the industry.

Typical roles within a content marketing team include:

  • Community Manager: The middleman. The community manager acts as the brand voice through content distribution, community support, and digital engagement.
  • Social Media Manager: Responsible for creating and distributing content across social media platforms. This can also include content strategy, analyzing analytics, and digital campaigns.
  • Video Marketing Manager: Helps brands tell their story through engaging videos to connect with potential customers on a deeper level.
  • Brand Journalist: Produces a variety of written content that communicates the capabilities and values of the company. They grab the attention of potential clients and turn them into customers.
  • SEO Specialist: A research and analytical guru that uses search engine optimization to create strategies and in-demand content.
  • Graphic Designer: Responsible for the visual aspect. From websites to logos, the graphic designer creates engaging visuals that are brand and captivate the audience.
  • Copy Editor: Ensures all written content is in tip-top shape before distribution.
  • Managing Editor: Also known as a content manager, this individual often oversees designers, writers, and researchers to ensure the success of all visual and written content.
  • Director of Editorial: The boss of the boss. This editor manages a team of producers, along with creating and implementing strategies and upholding vendor relations.
  • Chief Content Officer: This is the top dog. The CCO oversees all content creation and distribution, ensuring it is on par with the company’s brand.

Start Your Content Marketing Career

In today’s digital age, content is king. The best way to succeed in content marketing is by producing high-quality content that engages your audience.

If you want to start a career in content marketing, we can help. We offer courses and training that will give you the skills you need to succeed. Check out our Content Marketing Mastery course to start your content marketing career path.




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