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Which Framework Should You Choose for Managing Your Agency?



Which Framework Should You Choose for Managing Your Agency?

Setting goals in your agency is an important step to help it grow. Goals are the backbone of any successful business. They help you set direction, think creatively, and stay focused.

Some agencies might prefer OKRs, while others might find EOS a better fit for them. The choice really depends on what you need and what’s most important to your business. Continue reading how OKRs and EOS can help your agency build sustainable growth and profitability.

What is EOS?

EOS or the Entrepreneurial Operating System helps you start, manage, and scale your business to the next level. It’s applicable in any industry or business model.

The EOS framework provides you with the tools and concepts to create the right structure for your agency. It helps you:

  • Operate your agency more efficiently
  • Analyze your current situation
  • Make informed decisions
  • Implement necessary changes
  • Execute plans faster

EOS helps you set goals and achieve them, improve your leadership skills, build a team around your vision, use the right tools and create strategies for building a successful agency.

What is EOS made up of?

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The EOS framework consists of six steps that are all interconnected, and each step has a unique purpose in the whole cycle:

  1. Defining your business vision, its mission, goals, and how to achieve them while keeping your team on the same page
  2. Understanding data behind your actions to get an objective view of the strengths and weaknesses of your business
  3. Improving internal processes with documentation and setting up procedures to run your business efficiently
  4. Holding regular meetings (Traction) to keep your team on track and working towards a common goal, improving their discipline, accountability, and engagement
  5. Defining and prioritizing all issues to start solving them
  6. Creating a team that resonates with your core values and defining their roles and responsibilities in your company

Choosing the right framework enables you to focus on achieving your business goals faster. These are the steps that will help you and your employees work more productively.

What are OKRs?

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OKRs or Objectives and Key Results is a goal-setting framework that helps you implement and execute your business strategy. It helps you focus on specific objectives, monitor your progress, and track the outcome to drive the sustainable growth of your business.

Companies that use this framework are known for their transparency, high levels of engagement among employees, and frequent innovation. OKRs framework consist of three steps:

  1. Defining the objectives that will lead to your desired outcome
  2. Defining key results to measure your progress towards the objectives
  3. Creating initiatives or tasks to achieve key results

Never stop measuring your growth. When you do, you’ll miss out on the lessons you can learn. By analyzing your results, you can pinpoint what worked and didn’t work so well, so you can formulate new strategies based on your assessment. It is necessary to ensure that your efforts are successful in the future.

OKRs vs EOS: What are the main differences?

The EOS and OKR frameworks have a lot in common, making them a great pair for a healthy business. They’re both goal-based frameworks you can use to improve your performance management, but there are also some differences between them. Continue reading to find out more.

OKRs vs EOS: Approach

EOS provides you with a set of unique tools and instructions to help you establish a scalable and high-performing business model. These tools and instructions facilitate teams’ workflow, making it easy for company leaders to monitor progress and execute action plans. EOS improves your internal processes and optimizes your teams’ performance to help you achieve your desired results.

OKRs are used for goal management strategy but are not sufficient on their own. OKRs align conflicting priorities and provide focus, but many businesses prefer a broader system to organize their business activities.

OKRs vs EOS: Timeframes

With OKRs, you get total freedom in how you set and evaluate your objectives. Instead of setting timeframes and milestones upfront, OKRs allow you to freely create your long-term objectives and short-term goals at any time.
EOS is a framework for setting goals and tracking progress towards them. It asks companies to define their objectives and timeframes in advance and continually monitor their progress towards these targets with quarterly and annual sessions.

OKRs vs EOS: Audience

OKRs are versatile. You can use it within all organization types, from startups to nonprofits, or even for your personal goals. On the other hand, if you are a business leader or entrepreneur that wants to focus on a specific business model, we recommend using the EOS framework.

Can you use OKRs along with EOS for better results?

Both OKRs and EOS are similar because they are goal-driven and time-sensitive, but OKRs are more flexible, and you can implement them in the EOS framework.

OKRs can be a great way to set specific goals, while EOS is a method for putting a laser focus on a few key tasks that will allow you to meet your company’s strategic objectives. These two approaches have different benefits that can go hand in hand for greater success.

Examples of applying OKRs and EOS in practice

Objectives and key results (OKRs) are a great way to set specific, measurable, achievable, relevant, and time-bound goals. Many different industries use OKRs as a management technique for achieving business objectives.  

OKRs example
1. Business Objective (O):

  • Increase brand awareness by 50% in 2022.

2. Key Results (KRs):

  • Grow Instagram followers to 15,000 by the end of November
  • Increase the number of website visitors by 30,000 by the end of Q4
  • Grow mailing list subscribers to 20,000 by the end of 2022.

Once you’ve identified your key goals you can start thinking about the ways to achieve them. These can include adjusting your social media plan, improving client communications, considering new effective email marketing strategies, improving website design, etc.

EOS framework example

Embracing the EOS framework lets everyone in your team assume responsibility for their actions, leading to more efficiency and productivity in the workplace. It also provides a holistic view of each project or initiative, which allows faster decision-making.

For example, if you are a member of the leadership team in your company, you can organize the Level 10 meeting, which is a core element in the EOS framework. Level 10 meetings start and end at the same time and on the same day once a week, covering the same agenda each time.

These meetings last for 90 minutes, and their goal is to help you:

  • Identify and prioritize 3 key issues your agency is facing
  • Brainstorm and implement solutions for these key issues
  • Create a roadmap to ensure your team stays on track

Recommendations on selecting OKRs or EOS for agency owners

OKRs help you define your goals, track and measure your progress, and reassess based on your results. It helps your entire team focus on what matters the most, keeping them aligned with common goals and letting them reach their full potential.  

On the other hand, EOS is a proven process that helps companies build sustainable growth and profitability. Its unique approach to goal-setting puts employees and the company itself on the same page. EOS combination of team accountability, consistent measurement, and ongoing employee development improves employee performance and increases business results.

Each framework has its own merits, and it’s important to focus on what’s best for your company. However, it’s also essential to take the time to examine each option, so you can pick out the framework that can help you succeed. Choose the one that best fits your needs and your current situation.

We’ll help you choose the right framework for your company

OKRs and EOS frameworks ensure your company is moving in the right direction, no matter what industry you’re in. These frameworks keep every team member accountable because they know exactly what’s expected of them. More importantly, these frameworks provide specific feedback on how to improve performance which can be difficult to do otherwise. If you want to find out more, feel free to contact PSD to HTML team today!

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The Ultimate Guide to Storytelling



The Ultimate Guide to Storytelling

Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.


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How to Blog When You Have No Time



How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

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Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?



90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.

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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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