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13 Best Tools to Increase Sales for your Ecommerce Store

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13 Best Tools to Increase Sales for your Ecommerce Store


Shopping the traditional way might not have become obsolete, but the frequency has definitely reduced. With the increase of eCommerce stores, and our willingness to scroll and add products to the wishlist, eCommerce stores are going to rule the consumer market in the future. Naturally, the competition is going to increase. As an eCommerce store owner, one has to always be on their toes to bring in new leads and retain existing customers.

It neither begins at marketing your products, nor does it end. You have to create them to perfection (or near perfection) , market it, sell it, make note of the payments,and also look after the after sales services.

There are some digital tools that will make the whole eCommerce process easier. Even if you have just started your eCommerce store, these digital tools will simplify operations for you and help maintain transparency.

From a variety of top-notch inventory management systems to the best free SEO tools, you have ample of options to choose from when it comes to optimising tools to increase your sales. You just need to make a list of the features and choose the right tool for your business. To make it more convenient for you, we have a checklist of all the tools  you should have before you start building your ecommerce store.

1. Google Pagespeed Insights

How is your e-commerce store functioning? Would it be better for the business if the page loads faster? Usually if your website takes time to load users will bounce off. So, you need to analyze your website to see how it works on both desktop and mobile devices. Users may leave pages that load slowly.

The Google PageSpeed Insight tool will come in handy for determining your page’s loading speed. Then provide users with insights into the problem and suggestions for resolving it. It has a speed rating system that rates the page as slow, normal, or fast. The tool analyzes the most important factors to understand the optimization factors.

The first factor it considers is the time the half of your website home page takes to load from the moment your customer visits your website. Then it analyzes the load speed of the entire page.

If a page search takes too long, most visitors will close your page and search for a competitor.

The Google Page Speed Insight tool will correctly measure your business’s performance and see if you’re heading in the right direction. It also provides website optimization tips for beginners. You’ll learn the best practices for improving website performance.

2. Inventory Management Tool

A good inventory management tool is the foundation for a successful retail business.

Inventories fluctuate within seconds once the business grows. At such a time, relying on manual inventory management processes can prove reckless.

Therefore, it is desirable to invest in an inventory management system that can be easily  integrated with the platform. Inventory management tools usually come with many features. For example, if the last item in the warehouse is sold, you will see an out-of-stock message until it is restocked. They also have options to synchronize offline and online modes of business. This provides you with more flexibility in trying out omni-channel sales. Primaseller is a highly used and appreciated inventory management tool with all the above features.

3. Mail Chimp

Email marketing and automation systems help eCommerce businesses in many ways., including increasing sales, bringing good leads, providing higher conversions and other predetermined goals. Mailchimp has several e-commerce automation ways that you can set to automatically target your previous customers with new offers.

Add your eCommerce store to Mailchimp and you’ll find more ways to reach your marketing goals and grow your business. It uses the data from your store to personalize your email so you can recommend the right offers to the right audience.

Mail Chimp states that it sends 10,800 emails per second.

Adding automation to your email marketing campaign allows you to set conversion goals and automate certain aspects of your campaign, like sending thank you emails after a sale or sending abandoned cart notifications, or exclusive deal coupons, etc.

They also have a free starter plan that allows you to send up to 10,000 emails to 2,000 subscribers a month. Small business owners can use this marketing strategy to bring in new leads. Once you increase traction to your website with Mail Chimp, you will want to invest in it and reap returns. As you incorporate more tools into your marketing strategy, they monitor your financial interests so you can see what’s working and what’s not.

4. Google Ads

Google Ads is a very important advertising platform for many e-commerce companies. To use Google Ads successfully you need to first understand the platform and its functioning and then combine everything you need to know about Google Ads to create an optimized marketing campaign that will generate targeted traffic to your ecommerce store.

Google Ads benefits your e-commerce store in two ways. First, it can increase brand awareness, and second, it can drive legitimate traffic to your website.

Customers will get a more tailored search result with Google Ads. Incorporating specific sale offers into your ads can also help your customers determine why your business is better than competing ads.

Google Ads accounts for up to 18% of all e-commerce sales.One of the most important benefits of Google Ads is its price flexibility. You can either set an average daily budget or a shared budget or an average daily budget for your campaign based on your average daily spending. When using Google Ads, it’s important to understand how to get the most out of your ads. This is a great way to encourage online consumers to click and buy products they sell. Focus on creating ads that appeal to customers looking for items in stock.

5. BigCommerce

BigCommerce is the ideal option if you are looking for offsite hosting and flexible drag and drop editor options. In addition, it can solve technical problems faster. It can also solve problems that lead to website crashes. No technical knowledge is required to set your website backup because it is packed with features. Monthly charges might be a concern for some users.

6. Other Digital Marketing Tools

When starting an e-commerce store, the best way to monetize your store is to digitize your marketing efforts. No matter what service you provide or where your business is on the web, you can find your audience.

There is no shortage of free digital marketing tools to promote your business to the correct audience. From keyword optimization to problem resolving approaches, to free backlink checker tools to improve SEO to social media planning tools, digital marketing makes all of these a little more convenient.

It helps make your brand stand out from the crowd. In the world of e-commerce, competition is overcrowded. You will meet competitors at every step, and it might get overwhelming as well. To keep up with the race, you have to use digital marketing tools. These tools are consistent and ensure that you always do your best when it comes to implementing marketing strategies. You can create content, schedule  posts, and understand which SEO practices rank your website  better with the help of these tools.

There are also social media listening tools available that help you interact with your viewers in real time. No matter where you post your content on your social media platform, it will help you find and fight negative feedback. Some popular digital marketing tools you can choose from are Hootsuite, Canva, Google Analytics, Buffer, etc.

7. Shippo

Shippo makes it easy for e-commerce companies to manage their shipping operations. It imports orders from the e-commerce shop into the user interface and displays various delivery options and prices to its customers. Customers can filter these options by price and pace to determine the option that suits them the best.

To simplify the shipping process  for online retailers, they partner with freight carriers, suppliers, e-commerce platforms, and more. Shippo is now partnered with over 50 carriers worldwide, including FedEx, the United States Postal Service, and UPS.

You can use Shippo to create automation rules to completely automate repetitive tasks such as mapping boxes according to their order sizes. In addition, you can print labels continuously with fully automated label creation and all the logistics documents needed for international shipping. Shippo offers its services at a discounted price, so you can save a lot of money while using it.  It also has enterprise pricing that represents logistics and simpler solutions for small businesses.

8. SEMrush

It’s a unique SEO marketing tool that helps you compare your competitors and improve your website’s position. It’s a major SEO tool with a variety of features such as advertising, keyword competition, content marketing and more. It helps businesses in the following ways:

Content Marketing: Content marketing is the collection of content that viewers want to read. And in order to know what your audience is attracted to, you first need to know what your audience likes. It helps ecommerce website owners with the content that attracts the most traffic to their website. You can easily find out what content isn’t working and what needs to be improved. You can also track  backlinks to see what’s working.

SEO: The content quality definitely takes precedence over ranking and keyword targeting in SEO tools. Before writing content, think about your target keywords. This way, you don’t have to overcrowd your data later. SEMrush helps to rank your website by performing a series of actions called search engine optimization (SEO). This tool helps you create a link-building strategy, select the right keywords, and track your overall website optimization.

Ads: This tool shows your competitors activity and tells you  how you can improve. Advertising allows you to see how the competition is taking place with clear graphic elements.

Social Networks: Helps you program social media ads and monitor their progress. This tool is also useful for comparing your ad’s performance compared to your competitors. SEMrush is also available in multiple languages.

9. Live Chat

Live chat is an essential e-commerce tool that can increase your online sales to a great extent. Direct contact with a customer means a lot while making a sale. Customers usually prefer assurance before making a purchase. Live chat to answer customer questions right away can help you grow your sales considerably. Providing interpersonal services round the clock can be expensive, so many companies also offer some form of conversational AI, to resolve the commonly asked questions of customers. .

There are several live chat tools you can use for your ecommerce store. Ideally a live chat platform, where you can actively communicate live and with new visitors can be very beneficial. Some of the best chat tools enable calls, which enhance the customer experience,and therefore the sales.

Some of these live chat platforms  provide the ability to continue conversations on social media sites such as Facebook. This site allows you to continue targeting after your visitors  leave the site and building customer relationships for future sales.

10. LoyaltyLion

Keep in mind that attracting new customers is more expensive than selling to existing customers. This shows why building a loyal customer base is very important for your business. Not only can you generate more sales faster, but you can do that without spending more money. One way to win loyal customers is to set up a points program app in your e-commerce store. You can integrate apps such as LoyaltyLion into your e-commerce shop to customize reward programs that can “reward” your customers for specific purchase decisions.

As soon as you install the app in your e-commerce shop and your customers click the Earn Points button, they will see the information for redeeming  points, making purchases, etc. You can customize your loyalty program and set the appropriate points that your customers can collect for each interaction step they take.For example, signing up for newsletters, instagram follows, etc. This tool can display loyal customer percentages, sales, revenue, and  customer spending from your e-commerce store.

LoyaltyLion also provides details about customer purchasing activities such as frequency of  purchase and its total cost. If you want to expand your loyalty program to reach more customers, choose the best marketing channel, such as your social media account of your ecommerce store, or your personal social media account, and create content to promote your loyalty program.

With the Loyalty Lion and similar reward apps, you can  increase the engagement of your e-commerce shop visitors and retain your existing customers for a longer time. You can also create a purchase cycle that encourages customers to continue purchasing from drop shipping stores by rewarding their customers for their purchases.

11. Omnisend

With a high open rate of 98% for SMS campaigns, SMS marketing, like email marketing,  is  a great way to reach your desired customer group. It’s cheap, you can get in touch quickly, and you have a small budget. SMS marketing offers endless profits, which really helps to increase your sales.

Omnisend is a popular SMS marketing and automation tool especially for e-commerce. This enables automated workflows such as SMS and push notifications and email communications based on customer data and their shopping behavior. It is very easy to use and provides great support to the team.

12. Payment Gateways

If you have an e-commerce website, it means that the products available on your website are for sale. Unlike offline stores, in online ecommerce stores, the payment options for your products and services can be either offline by Cash on delivery (COD) option, or online payment, UPI, Bank transfer,or payment through cards. Online payments are a matter of discussion or concern for many people.

As an online ecommerce shop, you need to face challenges such as security, credibility, and reliability. Thankfully, you can now choose from several trusted third-party payment tools. These tools make it easier for ecommerce store owners to manage their payments. Additionally, most of these platforms are trusted by consumers.

The most commonly used payment gateways are PayPal, Google pAy, BHIM, Razorpay etc. With PayPal your customers can easily make payments with cards. PayPal also facilitates refunds. This is an important aspect that should not be overlooked because you can confidently bring your customers back with a simple refund, regardless of their previous experiences.

13. Zapier

Zapier allows you to integrate your web apps and optimize your workflow. It can connect over 171 e-commerce apps such as Magento, Amazon Seller Central, Zoho Inventory, PayKickstart and more.

By integrating all  web apps, you can automate day-to-day tasks such as customer contact, product management, and refunds. You can spend your time focusing on more important tasks that cannot be automated, such as creating marketing campaigns.

Conclusion

Contrary to what many believe, running an e-commerce store is not easy. However, the introduction of digital tools into our lives has eased the burden of  manually processing various processes. However, with digital tools ecommerce store owners can easily optimize everything from inventory to shipping, payment to marketing. All you have to do is find the best fit in the crowd.



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The Ultimate Guide to Storytelling

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The Ultimate Guide to Storytelling


Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

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How to Blog When You Have No Time

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How to Blog When You Have No Time


Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

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Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?

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90% of marketers say their CDP doesn't meet current business needs


A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.


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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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