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25 Actionable Ideas to Smartly Re-Use Your Old Content to Get You Busy Right Now

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25 Actionable Ideas to Smartly Re-Use Your Old Content to Get You Busy Right Now


We know too well that in order to succeed online we need to create great sharable and linkable content.

What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on.

That content is the huge asset we should be re-using again and again. Here are 25 ideas for you to start doing that right now:

Content Re-Packaging Ideas

Content re-packaging is one of my favorite ways to market content and promote my website. It creates so many new opportunities and marketing channels that you find yourself constantly inspired!

*Content re-packaging means turning existing content into new formats.

1. Turn the Article into a PDF File

The easiest way to re-use an old article is to turn it into a new format. This trick works best for:

  • Resource list
  • How-to
  • Guide

If you get into a habit of turning your guides into PDFs, you can then put together a members-only library!

2. Put Together a (Kindle-Friendly) eBook or a Whitepaper

Collect old articles you did on one topic and put together a nice whitepaper or an eBook

3. Create a Podcast Show

Find an old article that’s still valid, buy a voice-over for $5 on Fiverr (or record one yourself if you are good at that) and publish it as a podcast on iTunes, SoundCloud and more

4. Turn It into a Video

Grab that voice-over, download screenshots from the article (as well as some inspirational videos using tools like these) and put together a video version of your article using this online video maker:

online video maker

5. Put Together an Audiobook

Find more old articles on a similar topic, record more voice-overs and (apart from creating individual podcast shows and videos) create an audio-book to promote it via your newsletter list and generate more subscribers!

6. Create a Video Course

With more voice-overs you can create more videos! See if there’s an opportunity to put them together into a video course and market on sites like Udemy.

7. Put Together a New eMail Course

Collect old articles you did on one topic and put together a useful email course to send to your subscribers or market your list.

8. Create an Infographic

Most of the articles can be turned into an infographic. Grab minimum text, numbers and stats and use easy tools to create an infographic.

twitter-search-ideaExample: Here’s how I re-packaged my old guest post into an infographic and then successfully marketed it using My Blog Guest!

9. Create a Cheatsheet

If you have an article listing shortcuts, ingredients, must-have things, etc., put those together into a quick downloadable cheatsheet and use it to promote your old article again.

10. Create a Downloadable Checklist

For longer instructions listing steps, create a checklist.

11. Turn a Guide into a Mind Map or a Flow Chart

If you have a detailed guide with steps or an article explaining some complicated concepts, turn those into a mind map or a flow chart (or both).

12. Turn Old Interviews into Visual Quotes

Visual quotes

Visual quotes provide great opportunities: They can be turned into new blog posts, videos, presentations and more. Plus they do great as social media updates too (especially Facebook and Pinterest). Use these tools to create awesome visual quotes.

13. Create a Slideshare Presentation

Slideshare can be a great traffic source of its own and Slideshare presentations are actually not hard to create. Use these tools to put your old article images, quotes and screenshots into a neat presentation to upload to Slideshare. You can embed videos from #4 above right into the Slideshare upload too!

twitter-search-idea* When publishing that video on Slideshare, don’t forget to link to your original article from within the presentation itself.

  • To create clickable links in a presentation, use Insert -> Hyperlink option in your PowerPoint
  • Links are only clickable starting from Slide #4: Don’t include calls-to-action earlier than that as viewers will be confused and won’t try clicking it again

Ideas for Round-Ups

Articles referencing a collection of curated links are referred to as “link round-ups”. While most round-ups list industry trending content, creating round-ups of old links is a great way to bring more attention to your old content!

When creating round-ups, don’t forget to:

  • Write a one-two sentence description of each link
  • Mention the author of each article (And maybe even create tweet-a-quote links tagging him)

Tweet a quote

14. Create a Yearly/Monthly Round-up

Round-up most popular / useful articles you published the previous year or even a month (depending on how active your editorial calendar is).

  • “What we published in 2015 and our plans for 2016!”
  • “Most popular March posts and April plans!”
  • etc

15. Update the Article Using an Expert Round-up

Find an old article that have gone outdated and invite experts to discuss what has changed and how to approach that topic these days

16. Create “Tweetable” Tips Round-Up

Grab a 140-character-long tip from each of your blog old articles and put together “Tweetable tips” roundup letting readers tweet each tip (like here).

17. Create “Best Tools of XXXX Year” Roundup

Do you cover many tools when you write? Collect them all and put together a separate round-up of tools your blog featured last year.

18. Create Most-Popular-Article-of-Each-Year Roundup

Grab the most popular article of each year of your blog existence and create a cool round-up. Not only will this make those articles even more popular, it will give you an opportunity to re-package this list as a pdf!

twitter-search-ideaMarketing idea: This trick works best for multi-author blogs: You can give away badges to the winning authors for them to place on their sites!

19. Create a Timeline Round-up (+Visualize!)

Create your own blog timeline: What were your favorite topics to cover and when? It’s a good opportunity to turn it into a visual timeline too!

20. Publish Your Lists on List.ly

Now that you have plenty of curated links, re-market them on List.ly! If you spend some time there, it can become a traffic source for your blog!

twitter-search-ideaList example: MyBlogU to Help with Every Aspect of Online Marketing (Imagine: All these lists can refer traffic and increased exposure. Plus, you can market each of them as a separate asset)

Social Media Re-Marketing Ideas

Your social media channels are a good way to turn your followers’ attention back to your older content again, especially if you present it as a fun tradition.

21. Publicize on Social Media as “Back in Time” Column

Use this WordPress plugin (it looks inactive but it did work for me!) that emails you every day with links to content you published on the same day years ago. Each time you get that email, tweet your old link.

22. Identify Most Shared Articles and Start Regularly Re-Publishing Them on Social Media

Schedule your old articles to be re-shared months ahead. DrumUp is an easy way to do that manually. This plugin is an option too!

Ideas for Future Content

ALL of the above activities are most likely to provide lots of new content ideas but here are two more:

23. Go Through Old Article Comments and Put Together a FAQ Section on Your Site

A “Frequently Asked Questions” section is usually a goldmine of long-tail rankings opportunities. And there’s no better place to find questions to cover there than your blog comments.

twitter-search-ideaUse this WP plugin very useful for building up a FAQ section on any website.

24. Find Where You Reviewed Old Tools and Find New Alternatives to Compare

Tools! In many industries, there are dozens of new tools every year: Here’s your opportunity to create new content while bringing more attention to the old content. Find articles where you mentioned or reviewed tools, find newer alternatives and create comparison articles (Don’t forget to link to your old review too!).

Tool comparisons are effective affiliate commission earners too!

twitter-search-ideaNote: Use Google Suggest to find popular & trending alternatives of tools you already covered:

Find alternatives

Over to YOU

And how are YOU (re-)marketing your old content? Do you see any missed opportunities there?

Further reading from my articles elsewhere:

 


Check out my expert courses:

 

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I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and ViralContentBee.com

Latest posts by Ann Smarty (see all)



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Google Explains How To Inject Canonical Tags Using JavaScript

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Google Explains How To Inject Canonical Tags Using JavaScript


Google has updated its JavaScript SEO help document to add a new section on how to properly inject canonical link tags using JavaScript. The document says Google does not recommend using JavaScript for this, however “it is possible to inject a rel=canonical link tag with JavaScript.”

The help document adds that “Google Search will pick up the injected canonical URL when rendering the page.”

A note Google made is that “when using JavaScript to inject the rel=”canonical” link tag, make sure that this is the only rel=”canonical” link tag on the page. Incorrect implementations might create multiple rel=”canonical” link tag or change an existing rel=”canonical” link tag. Conflicting or multiple rel=”canonical” link tags may lead to unexpected results.”

Here is a code example of how to do this:

Previously, as Google is doing now, Google warned against doing it this way but did say it can work.

Forum discussion at Twitter.





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Inflation’s Impact On Ad Spend Detailed In Merkle Report

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Inflation’s Impact On Ad Spend Detailed In Merkle Report


The leading technology and data-driven customer experience company, Merkle, released its quarterly Performance Media Report last week.

Research from the past quarter shows valuable insights into marketers’ priorities, challenges, and performance.

With over 57% of respondents indicating an increase in paid search spend YoY, these findings are especially crucial as we face economic challenges and uncertainty.

I sat down with Matt Mierzejewski, SVP of Search at Merkle, where he provided his take on some of the most glaring stats from the Performance Report.

Prioritizing Privacy And Measurement

From the Merkle report, 45% of respondents stated that getting accurate reporting in the face of privacy regulations is a top priority in measurement.

Many companies are likely in the same boat but may not know where to start.

Mierzejewski states: “Brands are big on cross-device measurement. Apple disrupted the measurement game. Many companies are looking to build their data warehouses for multiple reasons:”

  • Too much reliance on individual platforms. The more conversions are modeled in a platform, the less perfect a company’s individual measurement is.
  • They’re tired of black box solutions. Brands want to be able to own or change the way they model conversions.

Mierzejewski also noted that with more brands looking to build their own reporting solutions, it changes the dependency from the platform conversion truth to their own conversion truth.

Prioritizing Audiences & First-Party Data

Looming privacy regulations have kickstarted the need for brands to create and manage their first-party data.

However, only 35% of respondents prioritize managing audiences and first-party data.

I asked Mierzejewski: “what do you see as the macro implications of so many companies waiting on this?”

He responded with a few points:

“From a digital perspective, they’re shifting towards getting their creative and messaging right.” If you’ve interacted with a brand, you’ll notice how consumer expectations have shifted.

“An implication of deprioritizing audiences and first-party data is poor customer experience.” Not prioritizing these crucial aspects of marketing will accelerate the deceleration, or further remove, the customer feeling connected to that brand.

“You have to use those unknown audience signals to your advantage to meet the expectations of consumers and beat out the competition.” For example, In-Market audiences from Google releases more signal and intent of propensity to buy. They’re allowing those signals to be in the open market.

Mierzejewski summarized: “It misses out on the opportunity for the best customers. You’ll be left competing for the worst customers!”

Paid Social Growth In 2023

An overwhelming 67% of respondents prioritized paid social more this year than 2021.

The growing number of social platforms with ad opportunities is a partial factor in increased prioritization.

When asked about what social platform would see the most growth in 2023?

“If we’re talking raw dollars, Facebook and Instagram will still win,” Mierzejewski stated.

Further, he notes: “If we’re looking at percentage growth and who to watch for, it’s TikTok.” Matt shed some light on user projections, with TikTok’s growth projected to surpass Snapchat next year.

Inflation Is Driving Faster Adoption Of Machine Learning

With inflation costs, adopting automation and machine learning may be put on the backburner.

Not according to the Merkle Performance Report.

  • 41% of respondents are beginning to take action on automation and machine learning strategies
  • 38% of respondents have made significant progress in their ML strategies

So, why is inflation driving faster automation adoption?

“Inflation is just one element. It goes hand-in-hand with the last few years. COVID accelerated Ecommerce and the digital world for many companies,” Mierzejewski noted. He went on to say:

“There’s greater scrutiny on the investments in companies. They are trying to beat the market and the competition. There’s pressure for leaders to be tied into the data and marketing measurement.”

Let’s not forget one of the most critical aspects: resources.

Mierzejewski finished by noting that if companies are having trouble hiring individuals, they’re trying to do more with less. They have to rely on automation to supplement the workload.

Inflation’s Impact On Advertiser Strategies

We’ve seen the stats on increased advertiser costs YoY.

We have a better understanding of what marketers are prioritizing in the future.

Amid economic factors that companies can’t control, advertisers might not know how or where to pivot their strategy. When posed with this question, Mierzejewski provided his expert opinions.

“Expect double-digit changes to ad spend.”

Whether the above statement refers to an increase or decrease in ad spend, this change is based on a mixed bag of strategy, cash flow, inventory positions, and the vertical.

“The economic pressure reminds me of 2008 – the downturn of the digital sphere. Some clients will pull back on ad spend. Others may take the opportunity on the downturn and have double-digit growth,” Matt commented.

CPCs will likely decline.

In these types of environments, CPCs are likely to go down. This could allow advertisers to shuffle dollars based on what will work hardest for them.

Matt notes, “If you can be bold, it’s the time to do it.” The decreased CPCs become a buying opportunity for advertisers with the financial capacity to spend more.

“Don’t over-pat yourself on the back.”

Mierzejewski emphasized, “Be careful on the data.” He explained that with inflation and rising costs, you may also see a natural rise in revenue.

For example, if you’re seeing a 10% lift in sales but spent 15% more in advertising or COGS, that can provide a false narrative in growth. The 10% increase in revenue may be attributed to inflation costs and, in this case, shows a decline in profitability.

Summary

The Q3 Performance Marketing Report provides invaluable data to unpack.

If you haven’t yet taken action on privacy regulations, you’re not the only one.

And while inflation, privacy, and other economic impacts can cause shifts in performance trends, they’re not the only factors.

The paid media landscape changes every day. Use this to understand how others in the space are shifting priorities and strategies and what this means for you.

You can download your copy of the Performance Marketing Report here.

A special thank you to Matt Mierzejewski, SVP of Search at Merkle, for taking the time to address these statistics and providing additional insights.


Featured Image: PopTika/Shutterstock





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Google Maps Testing New Local Panel With Images & Tabs

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Google Maps Testing New Local Panel With Images & Tabs


Google Maps is testing a new local listing interface where it shows more images in the top portion of the local listing and there are tabs to show the business overview on the left and the reviews on the right.

Here is a screenshot I took from the video recorded by Punit on Twitter:

click for full size

Here is his video so you can see it in action:

In 2017, Google rolled out the tab interface like this for local panels in Google Search but I don’t think it launched in Google Maps.

I think I like the tabbed approach, since reviews for many local listings are super important.

Forum discussion at Twitter.





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