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10 Surprising Benefits of Magento Development for the Business



10 Surprising Benefits of Magento Development for the Business

The amazing advantages of Magento development may be unnoticeable to rookie users. But these advantages are the reason that motivates a rising number of eCommerce business owners to select Magento for eCommerce. And here, we will be going to explore most of them.

Have you ever wondered why most eCommerce store owners are enthusiastic about the Magento platform? The main reason is its incredible skills that are imperative to skyrocket the sales of your eCommerce business and accomplish the business goal.

Magento is a robust platform for building an eCommerce site, and you don’t need to think twice about this. With the help of Magento development experts, you can enhance your business value and ROI over time. Let’s find out the 10 benefits of the Magento platform that make it the perfect choice for eCommerce merchants.

1. Robust eCommerce Development Platform

Magento is one of the solid eCommerce platforms for building market-ready platforms. The platform is suitable to fulfill requirements of all types and sizes of businesses. Magento enables you to store and manage a wide range of products conveniently. This platform offers a plethora of opportunities for scalability and customization, making it an appropriate platform for Magento development service providers.

However, if you have selected Magento at the beginning of your eCommerce business, you also don’t need to worry. It offers you the options and plugins to enhance your store performance and scalability as your store grows.

2. SEO-Friendly

With Magento development, product description and pages optimization process are super easy. The reason is its SEO capabilities. It allows your eCommerce products to display on various search engines.

Additionally, Magento embraces website responsiveness. You will get the eCommerce website compatible across all browsers and operating devices. Moreover, your eCommerce store can provide the best user experience with improved SEO.

3. Speed Up Website Loading Time

Website loading time is imperative to engage your users and to get ROI. In the fast-paced world, customers want everything within seconds, and it’s true in the case of website loading speed. If your eCommerce site loads slow, no one will hold back; they can click the back button. Moreover, a study affirms that 50% of customers abandon the site if it takes longer than 2 seconds to load.

Thus, you cannot ignore your website loading time. This platform builds with faster load pages which will ultimately lead to a rise in conversion rates and sales.

4. A Reliable and Flexible CMS

A flexible content system is one of the significant advantages of the Magento development platform. It’s substantial for eCommerce websites to have a flexible CMS to update the latest trends and content, essential to attracting audiences.

Therefore, with Magento, you get the option to customize your customer’s offerings and deliver a user-friendly experience. Additionally, Magento is built with an intuitive page editor, i.e., What You See What You Get (WYSIWYG). This is helpful for those looking to manipulate the primary functioning of the shopping cart.

5. Highly-Customizable

Magento’s broad scope of customization enables it to enjoy a proud place amongst various eCommerce platforms. Being an open-source platform, it provides complete control over the source code to the developers.

Magento eCommerce development company can either go for custom development or customization within the website. The task becomes easy and creative with more than 5000 extensions and templates. Also, a proficient Magento developer must do Magento customization to get the maximum and optimal advantages of Magento development.

6. Third-Party Integration

Magento’s seamless integration feature makes it a favorite among eCommerce merchants. Magento supports a wide range of third-party software and solutions. It offers various APIs for different third-party applications to fulfill the diverse demands.

You can incorporate external payment gateways, payment methods (Paypal, Braintree database apps, CRM, CRL, Google tools (Google Checkout or Google Analytics, ) shipping or tracking methods,), etc. with no extra efforts.

7. Enhanced Security

To have a safe and sound experience, it is crucial to maintain the security standards of the eCommerce platform. As Magento has few embedded dominant security features, it can be the right pick for your business.

It provides an efficient security center to provide users with helpful information related to security, security updates, and practices, security patches quickly and constantly whenever required.

When this platform is compared with other platforms, it is less prone to attacks and vulnerabilities. One of the fantastic benefits of Magento development is its built-in security elements that forbid security hazards.

8. Easy Database Maintenance

Databases are fundamental to every eCommerce website. It’s why a highly optimized database is crucial when it comes to assuring fast and fluid performance. Nevertheless, not all eCommerce platform enables you to achieve database maintenance.

‘Entity/Attribute/Value’ architecture is the commonly found problem with databases. Without diving deep into technical expertise, you can understand that Magento’s core is both smoothly adaptable and modular. That’s why developers can effortlessly access distinct parts of Magento’s database and accomplish regular maintenance.

9. Support From Magento Community

Magento development possesses a large and vibrant community of dedicated and ardent comprises developers, bloggers, eCommerce experts, students, learners, and users. The community is continuously growing and is bound by their enthusiastic passion for assisting each other with knowledge and sharing.

Even when you are a newbie, you can refer to the Magento eCommerce development guide or utilize the various platforms to build a market-ready eCommerce store. With a plethora of forums and websites available around the globe, you can achieve intelligent solutions whenever you are stuck in an issue.

Despite the size of your company, the vast community around Magento creates a wide makes it unattainable for you to run out of plugins and features. Developers don’t need to create extensions to enhance their store functionality and performance. With Magento, you can easily explore and find what you need.  

10. Multiple Website Management

Renowned and aspiring eCommerce businesses go for Magento as they can have various stores with a single Magento installation. It simply implies that it will help companies manage billing, inventory, customer records, product updates, etc., numerous online shops with a single admin panel.

Along with being a strategic idea, the multi-store option allows you to save cost and time. The idea to bring various online stores under a single umbrella is to reach a wider audience simultaneously. Along with being a strategic idea, the multi-store option allows you to save cost and time. No wonder it is one of the excellent advantages and the crucial reason behind Magento’s immense popularity.

Wrapping It Up!!

It is crucial to pick an adaptable eCommerce platform when we talk about eCommerce businesses. We have many options available Shopify, Drupal, WooCommerce, Magento, Prestashop, etc. Amongst all these platforms, Magento is being used by renowned companies.

I am sure that the benefits mentioned above will surely make you think about the Magento platform. It is capable of fulfilling all your requisites and offers a fully-packed solution. Along with this, its strong community supporter assists developers in providing a robust solution. Let the remarkable features of Magento help you reap multiple benefits for an eCommerce

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Hootsuite joins TikTok’s Marketing Partner Program



Hootsuite joins TikTok’s Marketing Partner Program

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale.

About 38.5% of  Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63 %) planning to launch TikTock content some time this year, according to an internal Hootsuite study.

What it does. Hootsuite brand customers will be able to schedule and publish TikTok content within the Hootsuite platform. This will allow marketers the ease to manage TikTok alongside efforts on all other social media platforms in one place.

Read next: Ultimate guide to social media marketing

Marketers will also be able to moderate and engage with comments in real-time. They will also gain post-performance and user engagement insights informing future campaigns.

Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. They include:

  • A culture guide that highlights key TikTok trends, including sound, aesthetics, types of videos and slang;
  • A blog content series that promotes best practices on growing business and building customer relationships on TikTok;
  • Workshops and webinars to walk through video content development with social media marketers and
  • A newsletter that provides tips and highlights successful video efforts on TikTok.

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Why we care. TikTok isn’t only about reach. It’s also a place for authentic organic discovery and not just paid exposure for advertisers. With this added layer of realness comes a certain amount of risk for brands as they venture into uncharted territory. This Hootsuite partnership and rollout adds some needed structure and predictability to a brand’s debut on this rapidly growing social destination.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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The Ultimate Guide to Human Resources



The Ultimate Guide to Human Resources

Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.


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Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint



Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community.

The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the next several weeks, we’ll dive into each piece and give you practical, actionable ways to use them at your company.

The collaborative planning workshop

To begin with, we’ll start at the top with the Collaborative Planning Workshop. The Collaborative Planning Workshop brings alignment to what the team is trying to achieve and empowers marketers to focus on customer value and business outcomes over activity and outputs. This session should happen quarterly or at the start of any large campaign or initiative.

Where most agile frameworks begin with the backlog of work for the team, we found it very important to start at a higher level and ensure alignment is happening between the agile marketing team and the key stakeholders asking for work from the team. 

One of the biggest challenges we’re addressing with the Collaborative Planning Workshop is the disconnect between the stakeholders who ask for work and the team on the hook for delivery. Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. They aren’t being treated like marketers but rather as producers of output. 

The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes.

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The Guidepoint

This framework begins with everyone understanding the actual business reasons for success and alignment on a Guidepoint. Here’s how we define the Guidepoint in the Agile Marketing Navigator:

“The Guidepoint helps the team and stakeholders navigate what success looks like for an upcoming campaign or project. Stakeholders come to the workshop with a business goal for the organization. During the workshop, the group comes up with a short written description, called a Guidepoint, of what success looks like for this marketing initiative and how it aligns to the organization’s goals.”

The Guidepoint is the connective tissue that rolls upward and downward in the organization. It’s often the forgotten middle layer between what the stakeholder is on the hook for and the tactics executed by the marketing team to achieve success.

The Guidepoint aligns the agile marketing team and stakeholders on a shared purpose and creates a focus on the team’s outcomes. It also helps with prioritization, so work that’s not aligned gets a lower priority or isn’t done at all.

Read next: Freeing agile marketing from its software development roots

Here are a few example scenarios to get you started:

Industry: Healthcare

Business Goal: Acquire an additional 5,000 new patients during the first year after the grand opening of our new hospital.

Guidepoint: Create a campaign targeting elective surgery candidates that generates 1,500 leads that ultimately generate a higher than average conversion rate than the industry average.

Industry: Retail

Business Goal: Increase cart checkout dollar amounts by 10 percent over last year.

Guidepoint: Launch a campaign targeting suggestive add-on purchases, moving the average cart checkout price to $50.

Industry: Financial Services

Business Goal: Generate a 25% increase in our personal finance app downloads in 2022.

Guidepoint: Generate an average of 50 new downloads apps with an activation rate of 25%.

Ideally, you have an agile marketing team formed with a straight line to a stakeholder and business goals that need to be achieved, which makes it pretty easy to focus on a single Guidepoint at a time. 

However, many marketing teams haven’t streamlined this way and must support multiple lines of business at once. In those cases, we suggest no more than three Guidepoints at once for the team, or they’ll quickly lose focus. If this becomes problematic, the marketing owner on the team will need to work with key leaders to determine the most important business goals for the organization and prioritize them accordingly. Some teams have had great success determining percentages of time each stakeholder gets based on the business value of their line of business.

We can only succeed for a clear, focused outlook on what success looks like for the marketing team and the organization as a whole.

Many marketers struggle to apply agile marketing in a way that adds value to team members. Learn how to break that pattern in this free e-book, “MarTech’s Guide to agile marketing for teams”.

Click here to download!

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all.”

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