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Why is AI Chatbot Booming? Advantages for 2021



Why is AI Chatbot Booming? Advantages for 2021

In the ongoing world we live in, where everything is just one click away, shoppers expect to find the information they’re searching for rapidly and without any problem. At the point when they can’t, they get disappointed and could wind up going to competitors who are giving the kind of online experience they’re searching for. So AI Chatbot is the demand and need of the customer.

Chatbot and AI Chatbot

The meaning of a Chatbot is covered with AI, yet they are not precisely the same thing. Chatbots are programming software that associates with clients and website visitors to assemble information and provide help. Basic Chatbot software uses simple if/then statements and are modified to perceive, express and react likewise. This isn’t AI, yet it is automation. Further developed Chatbots use AI to learn and work to better understand what’s being requested or asked from them in the messaging applications. If your chatbot perceives a set number of keywords, it doesn’t use AI. Such chatbots are called rule-based chatbots because they simply follow the rules they have been given.

So not all Chatbots use AI. Not all AI has a messaging interface. But when you combine both of them, you get a truly supportive AI assistant, or “bot.”

Why is AI Chatbot Booming?

From large scale organisations to little and medium-sized organisations, chatbots have developed to turn into the future of commitment as they can catch the attention of clients, start discussions with them and make personalised experiences. So AI Chatbot, popularly known as a conversational chatbot is an integral part of all business undertakings because the job of chatbots isn’t restricted to customer support as it is meant to be. Conversational Bots are helpful to promote marketing and sales activities as well. It is data-driven and predictive as well. Why is it booming?

  • Better personalised experience
  • An only automated tool that gives human experience
  • More satisfied customers
  • More loyal customers
  • Decreased customer cost
  • More productive agents
  • Greater visibility into customer needs
  • An inseparable part of CX.

Let us discuss in detail-

1. Manages human conversation which is uncertain

An ordinary human discussion is full of uncertainties. Every discourse in discussion is equipped for changing the flow of discussion further. Understanding these defining moments is the significant objective of inciting Natural Language Processing strategies into AI applications. Subsequently, the Conversational AI idea oversees moment stops, rollbacks, or dreary discussions. It likewise gives a familiar issue free insight to the clients.

2. Optimise customer service

Most significant brands proposition (or plan to offer) some chatbot and voice bot help; those that don’t are progressively in the minority. By applying conversational AI, NLP and ML to comprehend the complexities of human speech, language and feelings, organisations can offer a more promising, personalised experience than their rivals. So whether businesses accept or not, AI chatbot has become an integral part of customer support service where it acts as the best customer engagement software for your business.

3. Drive marketing and sales

Customers today have better standards—and more choices—than any time before. Conversational AI can give organisations an upper hand by driving better focusing on and conversion for marketing and sales groups. AI-based solutions can more readily understand the purchaser profile, online media preferences, personalised content, and so on that is custom-made to their character and timely coordinated to drive conversion. They can likewise make more significant communications by triggering clients’ feelings, opinions and preferences.

4. Enhancing consumer experience and reducing support cost

At present AI Chatbots are designed to provide a personalised experience across applications, language and channels, which engages website visitors with intelligent virtual assistants to guide them through their journey from browsing to a meeting. They easily integrate and connect with the existing technology stack. They can deal with many queries compared to customer care agents, which reduces hiring human costs. Even with complex inquiries, an AI chatbot is the most practical in reducing deployment and support costs given higher volumes.

5. Gives a human touch

Despite being machine-based, it gives a human touch to prospects. Multiple language backing support to users during a live talk. Multi-lingual live talk support is a need for all internet-based stores whose business is spread around the world. It gives robust arrangements in the language chosen by the talk initiator.

To satisfy this requirement of web clients, organisations can either make a different chatbot for each favoured language of the customer i.e locally supported language or use a Google interpreter. Be that as it may, except for these two arrangements, there is another compelling answer to take care of this issue. Online stores can coordinate an AI Chatbot tool that gives numerous language support with no interpreter, which will target the audience in their native language, adding a human touch to the conversion.

6. Great analytics

Conversational AI assumes an essential part in translating the information shared between machines. Conversational AI is the go-between. It upholds the discussion between the man and machines with practically no manual assistance. It plays a vital role in deciphering the information shared between machines. In other words, Conversational AI is the mediator. With its capacity to comprehend normal language and arrange it, AI Chatbots can give a tremendous area of data about customers and prospects that can be used wherever from product development to cost reduction.

Chatbot messaging is the new normal in this era

The idea of conversational chatbot messaging inspires the clients to engage in talk first before they settle on a choice. The use of AI Chatbots in different messaging applications works with sales and lead generation, marketing engagement, client support and lead brand awareness. To know more about how AI Chatbots will be in future, you can read AI Chatbots, easy scalability and automated customer support to know more.

Summing up

Not all shoppers are prepared to leave human-to-human communications altogether, and some aren’t sure they trust the technology to play out specific tasks without committing errors. Whatever it is, please stop and think for a minute: As a business, it doesn’t need to be either/or. You can use AI Chatbot where they appear legit (for example, forgiving fast responses to basic inquiries) and afterwards have humans step in when required.

Furthermore, you don’t need to depend on Facebook Messenger bots or any other bots to furnish clients and prospects with access to a Chatbot. Nowadays, you can have Chatbots working straightforwardly on your website, and you can use hyperlinks to make it simple for individuals to trigger Chatbot discussions from any social network.

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The Ultimate Guide to Storytelling



The Ultimate Guide to Storytelling

Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.


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How to Blog When You Have No Time



How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

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Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?



90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.

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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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