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10 Amazing Tips to Create a Professional Looking Video



10 Amazing Tips to Create a Professional Looking Video

As the boom of videos takes over our internet lives, making professional-looking videos has become as important as writing well-crafted emails. Soon every business will need videos like photos and blogs. You can create amazing videos for your Instagram and get more followers and likes.

As more videos flood the internet, the only way to set yourself apart from the clutter is by producing the highest quality films. Here are 10 tips that will help you create professional-looking videos each time.

01. Put It To Planning

For anything to become a successful endeavor you will need to start with the right foot forward. Ensure you plan well before you dive into shooting anything. Be it a sixty-seconds long Reel or an hour-long film, they each need planning.

For starters, create a timeline for your end goal. Break these down into smaller fragments like brainstorming, writing, scripting, shooting, editing, and promotions. Before you shoot your first piece of footage, you should have a shot breakdown and a list of props and locations ready.

Ensure you have minimal friction at the time of the shoot. It’s better to mark off a time on your calendar for each of these events to ensure a seamless experience.

Today the use of an online video editor can also help you element this problem as they come with preloaded templates that help you better understand what is the norm of framing.

02. Understand Your Gear

We often overthink the equipment we own. Spend less time waiting for the perfect equipment and more time understanding how you can make the most from what you own.

That small device in your pocket you use to make calls has a more powerful camera than more DSLRs today. Understand what equipment you already have and how you can make the best of it.

All you need to shoot is a good camera (phone or DSLR), an audio recording device, some soft lights, editing tools, and the locations. If you do not own light, shoot in the day. Do not compromise on the quality of your shots for the lack of equipment either.

If there are shots you need but do not have the equipment to shoot them – like drones or gimbals. You can depend on free online stock footage to fill the gaps.If you are making quality content for instagram then these are some amazing practices to include in your marketing strategy.

03. Focus On Good Light

As mentioned easier, shooting is all about getting your lighting right. Use natural light from a window if you do not have artificial lights.

Ensure the subject of your videos is lit without distractions. The lighting is clean and do not use too many colors if you are a beginner.

If you are new to this you will need to understand a few cinematic shooting techniques. Study the use of three-point lighting. This is a simple and easy to execute light setup that works for any situation.

04. Master Your Audio Outcome

An audience will forgive you for average footage, but bad audio makes a video unwatchable. Ensure you have unparalleled audio when you record.

This is understandable in two parts. First, ensure you use a sound recorder or phone to record speech separately. Never depend on the built-in camera mic as they are not directional and provide a make-shift hollow sound.

Next, use good quality background music that is ethically sourced. Ensure you match the music on your videos to the mood of the story. Take a few days to study the importance of sound design in your videos. This helps to amplify your footage and add a punch to your movies.

Listen to the final audio export on various devices like your phone, television, and laptops. Check for unusual spikes or volume changes. Ensure the audio is balanced on both right and left channels and pleasant to earphone users.

05. Understand Basic Composition

If you are unsure about the basics of image composition then you should take the time to learn it. As the word suggests, the composition is the process of each and every frame looking cinematic and pleasant to the eye.

Research on some composition methods like optimal depth of field, rule of thirds, over the shoulder, etc. Watch videos of similar video treatments to understand what the pros are doing correctly and inculcate those frames. If you are an instagram marketer, then you should know about these handpicked techniques.

06. Research Styles

One of the most critical aspects of good filmmaking is originality. While it’s acceptable to seek inspiration from various sources, it’s also imperative to discover your own style.

Each and every filmmaker or video creator has their own distinct style. The use of lights and colors, the way they talk, the use of sound design, the film-making style, and much more. Find a few elements for you and incorporate them in each video to build your style.

Yes, you will not have this style from the get-go. They will take time to develop and master.

07. Check W/B and Focus

Two aspects of film-making that can make your footage look highly professional are white-balance and focus.

White balance is the adjustment of the colors on your camera setting to make your images look as natural as possible. This process includes a balance of tint and temperature to ensure the whites look white. Many filmmakers hold a clear white sheet of paper to the lens to determine this color.

Furthermore, focus plays a massive role in achieving crisp footage. An out-of-focus subject is a big no-no. The subject must always remain in focus to help direct the audience’s eyes. Avoid using auto-focus as it may bounce or shift during the shoot.

08. Match Colors

Matching colors, or color grading is what sets a good film apart from the pact. A film with balanced colors is automatically more appealing to the eye.

Color grading is the process of ensuring every frame looks like they belong to the same movie. The colors and tones must remain consistent.

This color is also used to resent the mood or time of the footage. For example, we often use a sepia color tone to show nostalgia or flashbacks. While the use of opulent colors is a representation of happiness.

09. Shoot To Edit

Shoot to edit is a very common rule of thumb with filmmakers. This implies that the footage shot on a camera must undergo minimal corrections and changes when placed on an edit table. Editing must work merely as a tool to enhance the existing footage and not fix problems.  

10. Don’t Overdo It.

Lastly, remember that too much of a good thing can also be bad. Do not overdo anything in your videos. Use minimal music, fonts, colors, and text. While adding anything to your video ask yourself if it would add value to the final product.

The ideal philosophy for pro filmmakers is that a film is ready when there is nothing left to remove from it, not when there is nothing left to add to it. A minimalist approach will always lead to a professional outcome.

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The Ultimate Guide to Storytelling



The Ultimate Guide to Storytelling

Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.


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How to Blog When You Have No Time



How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

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Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?



90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.

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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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