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11 LinkedIn Marketing Strategies to Grow Your Business

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11 LinkedIn Marketing Strategies to Grow Your Business


LinkedIn has become a growing hub for businesses. Whether yours a startup or a firm running for a decade- nothing can beat this platform!

Besides Facebook and Instagram, LinkedIn is an excellent place for networking and building brand awareness. You can participate in polls, surveys, industry discussions, and post engaging content to build customer relationships.

Slowly, this place has become an invaluable addition to your marketing strategies- from generating leads to establishing a partnership, making connections, and creating brand awareness. Entrepreneurs can find new customers, partners, and valuable connections to grow their businesses.

If you are too thinking to utilise this platform, here are a few marketing tactics that you can follow.

1. Start with your profile

The first and foremost thing that you can do is optimise your LinkedIn profile.

How?

  • A professional profile picture
  • A bio
  • Title or headline
  • Recommendations
  • Featured post

One should never underestimate the power of a profile picture. Adding an image establishes a better connection with the audience. You may not know that picture sells and can attract and persuade customers. Additionally, pictures add authenticity to the profile.

Add a proper headline of what you do, who you will do it for, and your target audience. Consider using keywords that can attract quality leads. Next, do not forget to write an attention-grabbing bio that can force the audience to click your profile and work with you.

Featured posts and recommendations further strengthen your profile. The former displays your expertise, while the latter shows how satisfied your clients are with your work.

2. Know your audience and connect with them

When you are trying to connect with people, you need to know your target audience, how to generate leads, and what can attract more customers. For instance, if you are an SEO writer, your target audience needs to be digital marketers, content marketing managers, SEO heads, and more.

3. Study LinkedIn influencers

You will find various influential people on the LinkedIn platform. Study their content and understand how they engage in a healthy conversation with their customers and clients. You can categorise LinkedIn into two kinds of users- one who shares valuable content and the other who has 10k+ followers but nothing to share.

So, who is doing better? Study them, take pointers and build your strategy.

4. Use email marketing

Do you wish to grow your connections and build quality leads? Nothing can beat email marketing in this case!

You can craft personalised letter before sending an invitation to your connection and invite them to be a part of your email marketing list. The best part about LinkedIn is that you can send messages to 50 people all at once. Tell them what they can receive in their email list and how it will be beneficial to them.

5. Create a LinkedIn page for your business

Just like your personal profile, why don’t you get a profile for your business page, as well? Humans usually tend to get connected with humans more and not with the brand pages. The latter gets more connections from other business pages, brands, and entrepreneurs. Creating a business profile increases your chance of connecting with experts and similar brands or startups in your field.

6. Promote your LinkedIn page

Do you wish to promote your business page? That is easy!

LinkedIn ads, personal profiles, LinkedIn influencers, and your employees can help you achieve that. LinkedIn ads have the power to reach a wide audience because the platform allows members to target the audience via different filters like location, name, job, industry, companies, and more.

LinkedIn ads include Sponsored Content, Sponsored InMail, and Text ads. To promote your business page through your personal profile, you share content, your work’s progress, your client’s feedback, and others through the LinkedIn page.

Influencers can help you spread the word about your new product launch or an event. Your active employees can also increase profile reach and brand awareness by sharing their feedback, talking about the firm, introducing new policies, and more.

7. Encourage your employees to stay active

To be honest, employees play a significant role in maintaining your brand’s image on social media platforms. And, LinkedIn is one such place where employees can openly share their experience, express their gratitude for the management, appreciate what they like, and any other feedback that can make your company appear authentic before the audience.

8. Join groups and create your own LinkedIn groups

This is one of the biggest tactics that one can utilise. Joining various groups gives you insights into different demographics, which is again a great way to understand what your audience wants, interact with new business owners and get some advice.

Another thing that you can do is create your own LinkedIn group and talk to many prospects. The best part is you can control the group so that no competitors can get in. You can demonstrate your products, give sales pitches and convert the members into leads.

9. Build connections first, relationships later

LinkedIn is a place where you get to connect with other professionals. On LinkedIn, you get to connect with business owners, newly started brands, strategic partners, managers, and different prospects. Once you get connected to these individuals, you can decide later how to nurture those relationships. You can share your business ideas, thoughts, and how you can help each other grow.

10. Create original content

Whether it is your own profile or your business profile, content needs to be authentic. There are various types of content formats that you can share like, infographics, videos, articles, press releases, blogs, industry-related stories, and more. All you want is to grab the attention of your audience. The more you showcase your expertise in your domain, the more you stand out among the crowd.

11. Be social (more than your competitors)

Whenever you post something, you get likes, comments, and shares. To make people participate in your post, you can conduct interesting polls and surveys. The chances are that people will show up, take part, and may get converted to potential customers.

LinkedIn is nothing as exciting as Facebook or Instagram; hence there are much lower engagements, which is why you need to social regularly to appear on your connections’ feed.

Wrapping up!

There are plenty of ways in which you can grow your business on LinkedIn. Though these are a few tactics, you can mix and match other ways and find out what works the best for you. Use the platform efficiently and enjoy lots of success.





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The Ultimate Guide to Storytelling

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The Ultimate Guide to Storytelling


Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

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How to Blog When You Have No Time

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How to Blog When You Have No Time


Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

[Include screenshot]

Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?

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90% of marketers say their CDP doesn't meet current business needs


A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.


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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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