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4 Significant Benefits of PPC for Small Business

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4 Significant Benefits of PPC for Small Business


In today’s world of intense online competition where only the strongest survive, companies of all sizes must use the right tools to get an advantage over their competitors and reach new heights. That being said, small online businesses must be smart with their advertising and marketing. They need to be visible if they wish to attract customers and buyers. This is where PPC advertising can help.

PPC is short for pay-per-click and an advertising model developed specifically for the internet. This internet advertising method is mostly used to direct traffic to websites that have ads. These ads are placed there by an advertiser who then pays the site owner every time their ad is clicked. In a nutshell, PPC is defined as the amount spent just to get an ad clicked.

When used properly, PPC can be a great marketing strategy to attract more visitors to the websites of small businesses and generate more sales.

Targeted Audience

eCommerce has turned out to be a global phenomenon as it’s growing at a rapid pace in almost every country. Countries like China, the United States, and Canada are among the ten largest eCommerce markets in the world, reaching new milestones year after year.

For instance, Canada is one of the largest online markets in the Americas, with over 33 million internet users, and digital audiences are projected to increase to 35 million online users by 2023, reaching almost 90 percent of the Canadian total population.

Small business owners can greatly benefit from PPC advertising as it is an effective tool that will show up when a person searches for the keyword that your business bid on and won. You’re able to control when and where your ads appear which gives you improved targeting ability based on who you want to reach. This can help you aptly set up your campaign and maximize your exposure to the most potential buyers.

If you want to take your sales to a whole new level but don’t know how to go about it, use the services of a reputable PPC agency to help you achieve this. If, for instance, you’re a Canadian living in the Toronto area, contact a professional PPC management Toronto-based agency whose experts will create a PPC campaign for continual improvement. A professional agency will help you move forward and stimulate growth.

Flexible Budget Options

Small businesses spend around 1 percent of their revenues on advertising. If your business doesn’t generate significant revenue in the beginning stages of your operation, your advertising budget is probably very small. This forces you to think about ways in which you can maximize your budget spending and can achieve the very best results.

With a strong PPC campaign, you’re the one who decides how much you pay-per-click. This makes advertising an option for all small businesses regardless of their PPC budget. You can also feel free to set a spending limit on the campaign which will help you stick to the projected budget and give you more control over the ad spending. By using analytics and checking your ROI, you can decide if you want to spend more on your PPC ads.

Increased Brand Awareness

PPC advertising is a great way to increase your brand’s visibility to your audience. When your audience needs your products or services, your brand appears at the top of search results.

Never underestimate the power of repetition and visibility. Seeing your brand, logo, or content will affect people either consciously or unconsciously, even if they do not click on the ad. How you might wonder. Well, the next time they need products or services from your industry, you’re more likely to be the first brand to cross their mind.

No Need for Organic SEO

Over 3.5 billion searches are performed daily on Google with an average of 40,000 queries per second. Regardless of your niche, someone out there is searching for the product or service you offer on Google Shopping. But if you’re not at the top of the search results, you may never be discovered.
 
PPC strategies for small businesses can guarantee you a spot at the top of the results even if your site’s organic SEO doesn’t place you there. This is particularly important if you’re part of a competitive niche. Make sure not to ignore your site’s SEO but try to combine SEO and PPC to improve your ranking more efficiently.

Final Words

When you understand the PPC benefits, you’ll realize that it is a fail-safe strategy for your small business. It is a cost-efficient option that keeps your budget healthy, gives you control, helps you reach your target audience fast, and allows your small business to scale up.



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The Do’s and Don’ts of Choosing A Twitter Handle

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The Do's and Don'ts of Choosing A Twitter Handle


With over 200 million daily users, using Twitter right offers you massive benefits as a new or existing business. (more…)

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7 Steps to Use It in Any Campaign + Examples

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7 Steps to Use It in Any Campaign + Examples


Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it.

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Want to Build a Content Marketing Career Path? Here’s What to Do

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Want to Build a Content Marketing Career Path? Here's What to Do


What Does a Content Marketing Career Path Look Like?

Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research).

What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022.

If you have natural writing ability, a knack for creativity, and are driven by data, content marketing may just be your dream field.

But, what does it take to be successful in content marketing? Are there specific hard skills you need to have? Let’s take a closer look.

Why Choose a Career in Content Marketing?

For starters, it’s a growing field with a lot of opportunities. Additionally, it allows you to be creative and work independently – two things that are increasingly important in the modern workforce.

Growth Industry

Content marketing continues to grow as an industry for one main reason; it works. In a recent Semrush survey, 73% of companies who increased their content marketing spending from 10% to 70% of their total marketing budget were very successful.

In addition, 72% of companies have stated they plan to increase their content marketing budget in 2022. As the industry continues to grow, the need for individuals in the field also increases.

Pay

While having a career that feeds your creativity can be rewarding, the paycheck is a significant factor.

As a content marketer, you can create a stable and solid income. The average base salary for a content marketer in the United States is $56,036. Not too shabby for an entry-level position.

It only goes up from there. According to PayScale, the median base salary for a management position is $70,332 and $168.183 for an executive-level role.

Continued Learning

One thing a career in content marketing won’t be is stagnant. The way people consume content is constantly changing, meaning the way you create it will also shift. You’ll need to stay updated with the latest trends and best business practices.

The learning doesn’t end there. Depending on your role, you may be creating content for various industries. This means you may have to educate yourself on topics you have no experience in.

The more you increase your knowledge, the more room you have for personal and professional growth.

If you consider yourself a lifelong learner, this is an excellent career.

What type of marketer are you?

What Does a Content Marketing Career Path Look Like?

The content marketing industry is a sprouting field with many opportunities for those willing to invest time and effort. While a bachelor’s degree may help you start on the right foot, it’s not a surefire ticket into the industry anymore. Instead, think of building skills that clients and employers will immediately hire for.

There are specific skills that are vital to your success in content marketing.

6 Key Skills You Need to Succeed in a Content Marketing Career

This rapidly growing field will require essential hard skills to land jobs. While this may slightly vary depending on your specific role, we found the skill set listed below as being necessary for all positions within content marketing:

  1. Writing skills: This is a must. The majority of content marketing is writing, so it is vital that you can craft compelling copy that draws in your target audience.
  2. Knowledge of SEO: To ensure you create the content your audience wants to consume, you need a basic understanding of search engine optimization.
  3. Data & analytics skills: This is essential in determining the success of the content; whether it’s measuring engagement, subscriptions, or clients, you need to be able to quantify your success.
  4. Social media literacy: You may need to craft and distribute content for a range of platforms, knowing how to leverage multiple channels will set you apart in the industry.
  5. Research skills: Depending on your role, you may be crafting content for several industries. You need to know how to find reliable and factual information no matter the field.
  6. Time management skills: Your content is only strong if it’s still relevant. Adhering to deadlines is crucial so employers can publish on time, in season.

Seem to be missing one or two skills from your portfolio? Don’t get discouraged. We offer a wide range of resources that can set you up for success, such as our Head of Marketing Bootcamp.

While the knowledge mentioned above is going to be key to getting you into the door you can’t forget about some essential soft skills.

To truly enjoy your career and continue to grow in your field, the additional skills below are another essential set to add to your content marketing toolkit:

  • Curiosity
  • Persuasion
  • Creativity
  • Good intuition
  • Growth mindset

Content Marketing Roles

A career path in content marketing can look different for everyone. In fact, content marketing is a pretty broad term, and you’ll have your pick from various roles within the industry.

Typical roles within a content marketing team include:

  • Community Manager: The middleman. The community manager acts as the brand voice through content distribution, community support, and digital engagement.
  • Social Media Manager: Responsible for creating and distributing content across social media platforms. This can also include content strategy, analyzing analytics, and digital campaigns.
  • Video Marketing Manager: Helps brands tell their story through engaging videos to connect with potential customers on a deeper level.
  • Brand Journalist: Produces a variety of written content that communicates the capabilities and values of the company. They grab the attention of potential clients and turn them into customers.
  • SEO Specialist: A research and analytical guru that uses search engine optimization to create strategies and in-demand content.
  • Graphic Designer: Responsible for the visual aspect. From websites to logos, the graphic designer creates engaging visuals that are brand and captivate the audience.
  • Copy Editor: Ensures all written content is in tip-top shape before distribution.
  • Managing Editor: Also known as a content manager, this individual often oversees designers, writers, and researchers to ensure the success of all visual and written content.
  • Director of Editorial: The boss of the boss. This editor manages a team of producers, along with creating and implementing strategies and upholding vendor relations.
  • Chief Content Officer: This is the top dog. The CCO oversees all content creation and distribution, ensuring it is on par with the company’s brand.

Start Your Content Marketing Career

In today’s digital age, content is king. The best way to succeed in content marketing is by producing high-quality content that engages your audience.

If you want to start a career in content marketing, we can help. We offer courses and training that will give you the skills you need to succeed. Check out our Content Marketing Mastery course to start your content marketing career path.




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