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Important Steps for Creating a Successful SaaS Product

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Important Steps for Creating a Successful SaaS Product


The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021. That means there’s a buzzing interest among entrepreneurs to create SaaS applications and new ones emerge almost daily because of the convenience of their delivery model. With no installation, updates, or compatibility issues, SaaS products are a preferred choice for plenty of users.

However, when it comes to developing SaaS software, many entrepreneurs face a wide range of challenges that can often lead to expensive mistakes – and even failures. Solving these challenges strategically, or avoiding them altogether, requires knowledge of the process and the most important steps that will take you in the right direction.

In this article, we’ve covered 4 key steps of creating a SaaS product with an overview of both the product ideation and development processes. Although there are no guarantees for building a successful product, these steps outline a straightforward process that successful SaaS entrepreneurs have used – and continue to use – to bring successful solutions to market.

Create a Development Methodology and Team

To turn your product idea into a successful SaaS solution, you need to figure out the technical side of the project. The basis of your software development process is essentially having a food workflow, which requires a good branching model if you use Git. That means the development team should be experienced with basic Git concepts like pull and merge and more specific functions like, for example, the Git rename branch method, among others.

You should note that outsourcing your core product development is not recommended as it is often risky. Since a freelancer’s goals can be significantly different than yours, they might not be as invested in the product as you or someone else with a stake in the business is. That’s why it’s best to create an in-house team and hire software developers that will act more as partners than freelancers.

Develop a Solution to a Problem

Before you start developing your product, you should make sure there is a clear problem you’re addressing and a solution that solves it. The best way to start is by analyzing the market to look at competitors, demand, and your target audience. You will then need to work on identifying the core values and pain points of your future target audience to craft a one-stop-shop solution that addresses all of their needs.

When deciding which problem is worth addressing, there are a few things to consider. First, you should make sure it’s a problem you can relate to; that will ensure you fully appreciate the problem and can solve it in the best way possible. Second, you should find a problem that you can fix better than anyone else. Finally, you should use your knowledge of the industry to make sure you are approaching the issue in the right way.

Explore Pricing Models

SaaS technology offers multiple pricing options that will help you profit from your future product. Defining your monetization strategy is a crucial step of your product development – it directly influences how you’re going to build the app’s functionality and helps you understand how to sell the product after its release. That’s why it’s important to explore the SaaS pricing models and determine which one is best for your solution.

If you’re not sure where to start, it’s always good to look at what the competition’s doing. Once you’ve gone through the pricing models on the market, you can determine what a good starting point is for your business. Remember, however, that growing SaaS companies always test their pricing models. That means you should be willing to alter your pricing to fit your customers’ preferences.

Identify the Product Requirements

The features of your SaaS application represent the central values you provide to end-users. Depending on your niche and pricing model, the app functionality can vary hugely but should, nonetheless, include some core characteristics of a successful SaaS product. Here are some must-have features to incorporate:

  • High security against vulnerability and hack attacks;
  • User-friendliness with features like easy navigation and an intuitive UI/UX design;
  • Real-time support and maintenance so customers can overcome potential challenges;
  • Multi-tenant infrastructure for lower costs and easy integration with other apps.

Conclusion

Although these four steps can help you arrive at a successful SaaS product, it’s important to remember that each component takes time, testing, and refinement. You may even experience overlaps between the steps or complete them in a completely different order.

That is why instead of diving into them directly, you should adapt them to your specific niche and implement them in a way that is efficient for your business. The more you’re ready to test and iterate, the higher your chances of success.



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7 Steps to Use It in Any Campaign + Examples

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7 Steps to Use It in Any Campaign + Examples


Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it.

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Want to Build a Content Marketing Career Path? Here’s What to Do

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Want to Build a Content Marketing Career Path? Here's What to Do


What Does a Content Marketing Career Path Look Like?

Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research).

What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022.

If you have natural writing ability, a knack for creativity, and are driven by data, content marketing may just be your dream field.

But, what does it take to be successful in content marketing? Are there specific hard skills you need to have? Let’s take a closer look.

Why Choose a Career in Content Marketing?

For starters, it’s a growing field with a lot of opportunities. Additionally, it allows you to be creative and work independently – two things that are increasingly important in the modern workforce.

Growth Industry

Content marketing continues to grow as an industry for one main reason; it works. In a recent Semrush survey, 73% of companies who increased their content marketing spending from 10% to 70% of their total marketing budget were very successful.

In addition, 72% of companies have stated they plan to increase their content marketing budget in 2022. As the industry continues to grow, the need for individuals in the field also increases.

Pay

While having a career that feeds your creativity can be rewarding, the paycheck is a significant factor.

As a content marketer, you can create a stable and solid income. The average base salary for a content marketer in the United States is $56,036. Not too shabby for an entry-level position.

It only goes up from there. According to PayScale, the median base salary for a management position is $70,332 and $168.183 for an executive-level role.

Continued Learning

One thing a career in content marketing won’t be is stagnant. The way people consume content is constantly changing, meaning the way you create it will also shift. You’ll need to stay updated with the latest trends and best business practices.

The learning doesn’t end there. Depending on your role, you may be creating content for various industries. This means you may have to educate yourself on topics you have no experience in.

The more you increase your knowledge, the more room you have for personal and professional growth.

If you consider yourself a lifelong learner, this is an excellent career.

What type of marketer are you?

What Does a Content Marketing Career Path Look Like?

The content marketing industry is a sprouting field with many opportunities for those willing to invest time and effort. While a bachelor’s degree may help you start on the right foot, it’s not a surefire ticket into the industry anymore. Instead, think of building skills that clients and employers will immediately hire for.

There are specific skills that are vital to your success in content marketing.

6 Key Skills You Need to Succeed in a Content Marketing Career

This rapidly growing field will require essential hard skills to land jobs. While this may slightly vary depending on your specific role, we found the skill set listed below as being necessary for all positions within content marketing:

  1. Writing skills: This is a must. The majority of content marketing is writing, so it is vital that you can craft compelling copy that draws in your target audience.
  2. Knowledge of SEO: To ensure you create the content your audience wants to consume, you need a basic understanding of search engine optimization.
  3. Data & analytics skills: This is essential in determining the success of the content; whether it’s measuring engagement, subscriptions, or clients, you need to be able to quantify your success.
  4. Social media literacy: You may need to craft and distribute content for a range of platforms, knowing how to leverage multiple channels will set you apart in the industry.
  5. Research skills: Depending on your role, you may be crafting content for several industries. You need to know how to find reliable and factual information no matter the field.
  6. Time management skills: Your content is only strong if it’s still relevant. Adhering to deadlines is crucial so employers can publish on time, in season.

Seem to be missing one or two skills from your portfolio? Don’t get discouraged. We offer a wide range of resources that can set you up for success, such as our Head of Marketing Bootcamp.

While the knowledge mentioned above is going to be key to getting you into the door you can’t forget about some essential soft skills.

To truly enjoy your career and continue to grow in your field, the additional skills below are another essential set to add to your content marketing toolkit:

  • Curiosity
  • Persuasion
  • Creativity
  • Good intuition
  • Growth mindset

Content Marketing Roles

A career path in content marketing can look different for everyone. In fact, content marketing is a pretty broad term, and you’ll have your pick from various roles within the industry.

Typical roles within a content marketing team include:

  • Community Manager: The middleman. The community manager acts as the brand voice through content distribution, community support, and digital engagement.
  • Social Media Manager: Responsible for creating and distributing content across social media platforms. This can also include content strategy, analyzing analytics, and digital campaigns.
  • Video Marketing Manager: Helps brands tell their story through engaging videos to connect with potential customers on a deeper level.
  • Brand Journalist: Produces a variety of written content that communicates the capabilities and values of the company. They grab the attention of potential clients and turn them into customers.
  • SEO Specialist: A research and analytical guru that uses search engine optimization to create strategies and in-demand content.
  • Graphic Designer: Responsible for the visual aspect. From websites to logos, the graphic designer creates engaging visuals that are brand and captivate the audience.
  • Copy Editor: Ensures all written content is in tip-top shape before distribution.
  • Managing Editor: Also known as a content manager, this individual often oversees designers, writers, and researchers to ensure the success of all visual and written content.
  • Director of Editorial: The boss of the boss. This editor manages a team of producers, along with creating and implementing strategies and upholding vendor relations.
  • Chief Content Officer: This is the top dog. The CCO oversees all content creation and distribution, ensuring it is on par with the company’s brand.

Start Your Content Marketing Career

In today’s digital age, content is king. The best way to succeed in content marketing is by producing high-quality content that engages your audience.

If you want to start a career in content marketing, we can help. We offer courses and training that will give you the skills you need to succeed. Check out our Content Marketing Mastery course to start your content marketing career path.




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The Ultimate Guide to Storytelling

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The Ultimate Guide to Storytelling


Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

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