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5 Trends that will Dominate the World of Mobile Apps in 2022



5 Trends that will Dominate the World of Mobile Apps in 2022

The problem faced in the world of mobile app development is keeping up with the pace. That said, business owners and mobile app developers must keep up with the latest trends by making significant changes. Hence, mobile app developers must integrate trending features in their mobile apps to make them competitive.

The Current Status of Mobile App Development

The principal direction of mobile app development is continuity. The booming trends of the mobile app world, such as AI, AR, IoT, etc., have not appeared suddenly; instead, the trends have been there for quite some time now. Mobile app trends keep evolving, and the unexpected social events add pace to the already existing mobile app trends. One of the great examples of a social phenomenon is the lockdown caused by COVID-19.

The mobile app sector was indifferent during the global disaster as well. The current mobile app development trend is making remote jobs easy and possible for users. Mobile apps are helping meet the specific demand of people by making several remote activities possible, easier, accessible, and more user-friendly.

Expected Changes in Mobile Development: Why is it Necessary to Plan Ahead?

Though the mobile app world will not see any new trend in 2022, it is advised that developers should pay attention to the trends that are already in great demand in the market. The fight to attract user attraction is only expected to intensify as mobile users grow. Hence, progressive web apps with the quick launch are expected to drive out the mobile apps from the market.

Though you cannot treat apps like YouTube or TikTok app development as the future trend, such apps give minor hints worth paying attention to. The app market never halts, and so your business should hire expert mobile app development services to keep pace. Thinking ahead is necessary not to throw your hands in despair when the global app market gets disrupted.

Trends that will affect mobile development in 2022

As discussed above, it is critical for business owners and mobile app developers to integrate the latest trends in mobile apps to make them competitive in the evolving world. Keeping that in mind, we list down a few trends that are expected to affect mobile app development in 2022.

1. Super Apps

Super apps are referred to applications that comprise several functions in a single app. Every app is developed to satisfy some specific needs of the users. That said, apps developed for a particular sector serve their purpose. Nowadays, mega apps developed to cover the entire spectrum are much in demand. This refers to a situation where one app can more or less satisfy all desired needs of the consumers.

That said, consolidation is expected to be the long-lasting trend of the future. The wave of super apps will cover the world sooner or later; hence, consider super apps if you are planning to develop a mobile app.

2. Counter-fake Solutions

Manipulation of facts is the new trend and has become the hallmark of the media in 2021, and is further expected to grow in 2022. The truth gets exposed to misinterpretation, and fakes are considered real events. That said, falsehood is slowly getting embedded into the roots of our daily routine. One way to solve this problem is by integrating fact-checking algorithms in social media apps.

It means media platforms should have inbuilt techniques that will help users separate the wheat from the chaff. Cross-checking solutions based on Artificial Intelligence are much in demand to validate data spread on social media.

3. Security and Anonymity

Almost every commercial app developed collects the personal information of the users. Hence, some social media giants are famous for data leaks as well. This is, in turn, developing mistrust on the IT projects where people hesitate from putting in their info. It gives rise to the need to step up the security game in mobile apps, and this trend is not now. The trend has stayed relevant in the software and mobile app development industry for a while now.

DLT (Distributed Ledger Technology) is one of the most promising data protection technologies developers adopt. It is used in cryptocurrencies, and cryptographic encryption is one of the most advanced data protection methods of the digital world.  

4. Touchless Interfaces

Simplification of every possible aspect of a mobile app in today’s mega-trend. Simplification refers to minimizing the efforts made by users to use a mobile app. It includes interfaces in particular. Voice-driven interfaces in mobile apps are one of the best touchless solutions towards which mobile app developers are paying attention, and another one provides gestures to control smartphones.

The touchless interface of mobile apps is the newest trend that will take the world of mobile apps to the next level.

5. Neomorphism in Design

In an app design, a plain UI with minimalistic elements is considered standard. Moreover, designers keep looking for new forms of decorating the interface to make it easy for users. One of the common forms is neomorphic elements that seem to be touchable. Neomorphism also allows the imitation of three-dimensional objects to strengthen the aesthetic impression from developed software products.

The trend enables making the interactions between the apps and users more simple and pleasurable.  

How to adjust your SaaS solution development to technology changes?

SaaS or Software as a service is expected to remain as a wide road that will go for projects in both mobile and desktop app development. SaaS is a new technology, and all technologies are adjusted to meet one or more current trends.

Whenever a new trend appears on the horizon of mobile app development, the approach of SaaS, with its incredible flexibility and short turnaround time, is one of the most appropriate methods of developing mobile apps. It is recommended that the mobile trends should be addressed through the lenses of SaaS so that the business stays competitive in a current business environment.

Hire Company That Have Expertise in Mobile App Development

You can quickly know whether or not a mobile app development company has true professionals or not. Though experts may not know everything about mobile apps, they are well aware of mobile app platforms. Look for a company that focuses on developing hybrid and cross-platform applications that are more feasible in today’s competitive market.

The company’s professionals always think forward and keep the latest trends in mind whenever they develop a mobile app for their clients. Hence, they are the best choice since their engineers possess the required knowledge and skills to cater to the specific needs of their clients.

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The Ultimate Guide to Storytelling



The Ultimate Guide to Storytelling

Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.


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How to Blog When You Have No Time



How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

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Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?



90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.

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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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