Connect with us

Marketing

Best Freelance Marketplace Builders 2022

Published

on

Best Freelance Marketplace Builders 2022


The disruption caused by Covid-19 has pushed businesses to harness the power of technology. As a response to it, corporate leaders across the industry landscape are trying to be more flexible and adaptive. With organizations being more stringent with their budgets, decisions of scaling back operations have been made. Employees are working from home and conventional offices have been transformed into co-working spaces.

All of this has led to an evolution that has unleashed exceptional opportunities for the freelance market. Entrepreneurs can offer services to clients by using a freelance marketplace. In this blog, we have covered the importance of a freelance marketplace and the top freelance marketplace builders.

Why Use a Freelance Marketplace?

Freelance service platforms are an online talent hub. The marketplace serves as a medium to connect service seekers with skilled freelancers for a particular task(s) as per requirement. In layman’s language, a freelance marketplace is a repository full of opportunities for anyone looking to get a job done or vice-versa, i.e. someone who is looking to provide services.

Freelance marketplaces are convenient and user-friendly. The user security is taken seriously and both freelancers and clients are shielded from the scammers through a vigorous registration process. Above all, a freelance marketplace is cost-effective with payments done timely to professionals. These platforms are of two kinds: bidding and non-bidding.

Bidding Platforms: In platforms with bidding, freelancers make a profile on the website, highlighting their skills, education, and experience. The clients can register and start with bidding for freelancers after reviewing the profile of the professional. Based on the performance, clients can rate the freelancers. Later, reviews and feedback can attract more clients.

Non-bidding platforms: Freelancers are carefully assessed after their registration in non-bidding platforms. Clients submit requests and it is the platform that provides them with shortlisted applicants. Interviews can be conducted to choose the best fit.

As the market is full of online service marketplace builders, it becomes overwhelming to reach a prime decision with which software is best suited for your online service marketplace business. To quicken the selection process, let us take a look at the things to be considered while choosing a freelance marketplace solution.

Things to Consider When Choosing Freelance Marketplace Builders

As an entrepreneur who is looking for a well-suited freelance marketplace software, you can be easily lured to take up an affordable one. Nonetheless, it is important to do in-depth research for a solution that meets your criteria. The key areas for consideration can be:

  • Budget
  • Time to market
  • Features
  • Ease-of-use
  • Scalability

Budget

A freelance marketplace solution with customized features can be far from being cost-effective. Hosting the site could cost anywhere from a few to a thousand of dollars. Even though eCommerce hosts offer competitive prices, it should be up to you to decide whether they are cost-efficient or not. An expensive solution might not always give the best experience while a cheaper solution might require add-ons. Consider the cost of the following points and then decide the budget:

  • Web design
  • Features and functionality
  • Security
  • Monthly hosting
  • Licensing
  • Customization
  • Maintenance

A stand-alone web hosting could be expensive as the other above-mentioned services would be from different providers. Selecting a premium package with an all-in-one host can provide these services within an optimal budget.  

Time to Market

Also known as speed to market (STM), this concept determines the success factor of a freelance marketplace. As technology changes at pace, delay could render the relevance of the solution. Being late could also erode the addressable market.

Features

The most important aspect of a freelance marketplace solution is the features offered. It is the features that add value to a solution and helps with user attraction and retention. Considering the investment, a few features can be avoided while the others are a must-have. Prime features include:

  • Registration and user profile
  • Advanced research
  • Job listing
  • Bidding mechanism
  • Project Management tools
  • Payments
  • Customer Support

Ease of Use

The usability of a marketplace builder is another crucial factor to consider. If a solution is complex and is not easy to use, then irrespective of it being free or not, users will most likely move to a better solution that offers easy access. If a solution has a complicated process, it will also have a high learning curve, which will require time, effort, and investment. It most likely won’t be a suitable solution.

Scalability

While launching a freelance marketplace, it is important to consider business growth. If, as an entrepreneur, you are focused, the business could scale rapidly. If your solution is not scalable then it will not be able to take the increase in workload. On the other hand, a scalable solution maintains a high performance level despite the surge. Hence, considering future expansion and ever-changing business requirements, a system should be scalable.

List of the Best Freelance Marketplace Builders

Based on the information shared above and for making the selection of a freelance marketplace solution easy, here is a list of top on-demand service marketplace builders.

A powerful service marketplace platform that helps service seekers hire a skilled workforce to get their work done. Built with state-of-the-art technology, Yo!Gigs offers an intuitive interface to its clients. It is feature-rich and allows entrepreneurs to enter the peer-to-peer marketplace industry with ease. Its secure architecture helps with a quick website setup that helps clients gain a competitive edge. Being easily customizable, several marketplaces like Upwork, Task Rabbit, and more can be built using Yo!Gigs. It is highly scalable and offers 1-year of free technical support besides having a zero-cost installation.

Features

  • Multilingual
  • CMS management
  • Catalog management
  • Category Management
  • Order Management
  • Promotion and SEO management
  • Review and Ratings
  • Bid management for taskers and service seekers
  • Payment processing and management
  • Easy task management
  • User management
  • Finance management

Yelo is a SaaS-based online marketplace solution that helps entrepreneurs to build platforms like Fiverr. The platform supports providing services to consumers through a website. It also has uncluttered and aesthetically pleasing themes which can be customized as per the requirements of its clients.

Features

  • Fully customizable
  • Catalog management
  • Chat support
  • Multi-lingual
  • Ratings and reviews
  • Dynamic templates
  • Multiple payments
  • Bidding strategy
  • Custom search

MartPro is a freelance marketplace builder that connects employers and freelancers seamlessly. A multipurpose freelancing website can be created to hire independent professionals and provide services. It enables freelance marketplace businesses to rapidly scale by integrating a best-in-class set of features, vital to boosting growth.

Features

  • Private Marketplace
  • Mobile and Web Application
  • Searching and Listing
  • Mobile-Friendly
  • Dedicated Support
  • Scalable
  • Seamless UI/UX
  • Multilingual feature
  • Multiple payment gateways
  • Fully customizable

Arcadier is another leading (SaaS-based) freelance marketplace builder that powers B2B, B2C, P2P marketplaces. It is a feature-rich, white-label solution that can be customized to meet the requirements of the clients. The platform enables entrepreneurs to get freelancers onboard for service bookings.

Features

  • Calendar scheduler
  • Addons to add more services
  • Set-duration
  • Customized marketplace and apps
  • Themes are available
  • Multilingual support
  • Admin dashboard

Sharetribe is an intuitive and super easy freelance marketplace builder that helps entrepreneurs in setting up a high-quality website quickly. It is easy to customize the platform as per the needs of clients. It handles hosting, transactions, and online payments with ease. Sharetribe does not have a free version but it offers a free trial.

Features

  • Cataloging/categorization
  • Commission management
  • Order management
  • Payment processing
  • SEO management
  • Vendor portal

Whitelance enables entrepreneurs to launch their freelance marketplace without spending time and money building the solution. It is readymade and connects freelancers to provide their services. Connected hirers earn commissions and subscriptions. It also automates the process of clients hiring from their contractor workforce.

Features

  • Ease in searching freelancers
  • Admin dashboard
  • Multi-payments
  • Shortlist and mark freelancers as favorite

Hatch is also a SaaS-based service marketplace solution that allows entrepreneurs to launch their platform quickly to hire freelancers. It has flexible business models for all service marketplaces. To optimize success, their personalized support is provided to entrepreneurs. The platform can be used by unlimited users, listing, and turnovers.

Features

  • Category Management
  • Fee / Commission Management
  • Order Management
  • Payment Processing
  • Promotions Management
  • SEO Management
  •  Vendor Portal

Conclusion

A freelance service marketplace can be counted under profitable business models. But, building it from scratch can be difficult. Educating yourself instead of picking a random freelance marketplace solution is the way forward. With the information provided in this blog, we hope that it proves advantageous, guiding you to choose the most suited freelance marketplace builder.



Source link

Continue Reading
Comments

Marketing

The Ultimate Guide to Storytelling

Published

on

The Ultimate Guide to Storytelling


Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

(more…)

Continue Reading

Marketing

How to Blog When You Have No Time

Published

on

How to Blog When You Have No Time


Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

[Include screenshot]

Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

New Call-to-action



Source link

Continue Reading

Marketing

How clean, organized and actionable is your data?

Published

on

90% of marketers say their CDP doesn't meet current business needs


A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.


Get the daily newsletter digital marketers rely on.


Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



Source link

Continue Reading

Trending

Copyright © 2021 Liveseo.com