Connect with us


Six Leading UI Design Trends To Follow In 2021



Six Leading UI Design Trends To Follow In 2021

As a matter of fact, UI/UX design is a broad definition for all the processes that influence our visitor’s behavior and experience on the site. It includes anything from visual identity to content, layout, color scheme, and more. All those elements together should create a pleasant environment for visitors where they would want to come back.

In order to make sure you are up-to-date with the latest trends in the industry, here are 6 top UI design trends as well as several directions to consider as your next steps toward achieving a user-centric interface:

1. Minimalism is the new trend

One of the most important UX trends that will dominate in 2021 is minimalism. It’s a clean way to design and build websites or apps that make it easy for the users to see and interact with the content and products easily. While there has been a shift from skeuomorphism to flat user interface, it seems like we’re back again on minimalistic UI design. With its simplicity comes ultimate elegance which makes all your content stand out without losing any space due to unnecessary decorative elements such as backgrounds, shadows, or gradients.

As far as UI design trends are concerned, minimalism will be the focal point. The idea behind this specific methodology is to use fewer elements and focus on getting key information across to users with simplicity and clarity. This approach utilizes whitespace effectively along with sharp typography for enhanced readability. An excellent example of minimalism in practice can be seen in Instagram’s rebranding which used light colors, large fonts, smooth curves, shadows, transparency, and gradients to communicate a strong brand image.

2. Immersive 3D visuals

3D visuals have become an essential part of mainstream technology – both in the gaming industry and for everyday use. Web design is no exception to this rule with 3D images being used more often. At first glance, it may not seem like a big addition to your visuals but you would be surprised how much of an impact adding some depth will have on user experience.

3D also allows you to represent products or content that can’t be shown using flat images – if they’re complex enough, 3D visuals are almost the best way possible to convey what something truly looks like. It’s not just about showcasing new features either as they can work their magic even when re-designing existing elements so keep your eyes peeled!

3. Animated illustrations

This trend is just starting to emerge but illustration-style animations are simple, low-cost, and can be very eye-catching. Drawings/illustrations that ‘move’ in some way help the user understand what’s happening on screen more than static images do. Also, they can add fun and creativity to an app to make it stand out among other apps. Interactive infographics or animated illustrations that “jump off” a screen to grab attention have been around since the early days of the internet. In the near future, we’ll see this trend take off in a big way with transmedia experiences dominating the digital landscape for blogs, magazines, and news portals.

The use of high-quality photography has increased by over 300% since 2016, an increase that is expected to continue during the next few years. However, there are limitations to using high-quality images for interfaces. They are difficult to convert into sound, which reduces the possible functions of speech recognition. To solve this problem, graphics will continue to become more realistic, and animated illustrations will replace 2D images as the most popular form of design in 2021.

4. Voice-User interface

The Voice UI experience will soon begin offering customers innovative new ways to interact with technology through natural conversations on any device by putting voice-enabled assistants at the center of our digital world. In fact, IDC predicts that there will be nearly 10 billion connected things and over 50 billion devices by the year 2020. In order to keep up with this ever-changing world, businesses can’t just hide behind their screens and hope that customers will find their way to them. Customers need a new kind of experience that is both intuitive and useful.

Voice-based interaction will grow in popularity, especially for carrying out tasks that are too cumbersome or dangerous to do on a mobile device. For example, it will be much easier to ask Siri or Google Assistant about the weather while cooking instead of looking for your phone in the other room only to discover that it’s already time for you to leave if you want to catch the bus.

5. Storytelling

In 2021, storytelling will be one of the top UI design trends – especially for apps and sites that want to create engaging feelings in their users. The most important thing here is ‘show don’t tell’. Instead of just explaining features and benefits, you should use actual stories to let users feel emotions with all five senses.

In addition to being engaging, storytelling in interfaces will help you convey your message faster and easier. It is important to include a beginning, middle and end – just like in real stories – because that’s what keeps users engaged throughout the experience; they’ll understand how everything fits together especially when they get to the conclusion. Pacing the story is also very crucial here; don’t make it too fast or slow but find a perfect pace that leads the user through it as smoothly as possible.

6. Mobile-first approach

If your business is planning on growing, there’s no better way to do that than using a mobile-first approach because more and more people are spending a considerable amount of time on their smartphones and tablets every day. If you want to be able to reach these millions of users out there, make sure they can use your services from their phone first; once you’ve nailed the UX there, start making websites for desktop editions or other devices if needed.

All in all, user experience is what matters most – everything else will come after. It doesn’t matter how appealing a page looks if its functionality is terrible and nobody wants to stay on it for more than a few seconds.


To make your web presence better you need to follow some guidelines like providing a friendly experience for your visitors, making sure they can easily navigate through your website, and focusing on conversion rates increase. These guidelines are somehow simple, but not everyone is able to follow them.

We think the most important aspect of any web design is users. You can have a beautiful website with tons of features that will impress your friends or colleagues, but if it doesn’t meet the need of the visitors you cannot call it a success. This article provides many useful tips for UI designers and developers who want their products to be used.

A web developer is the best way to have your own website designed and customized without spending too much. With Pixel Street- a Web Design Company in Kolkata, you’ll never go wrong with our services since we provide high-quality standards throughout every step of this project from the initial consultation all the way up until providing clients their fully personalized websites at affordable prices!

Source link

Continue Reading


The Ultimate Guide to Storytelling



The Ultimate Guide to Storytelling

Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.


Continue Reading


How to Blog When You Have No Time



How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

[Include screenshot]

Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

New Call-to-action

Source link

Continue Reading


How clean, organized and actionable is your data?



90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.

Get the daily newsletter digital marketers rely on.

Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

Source link

Continue Reading


Copyright © 2021