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Five Ultimate Twitter Marketing Tips For Small Businesses In 2021



Five Ultimate Twitter Marketing Tips For Small Businesses In 2021

Are you using Twitter as a part of your overall social media marketing strategy?

Not yet? How can you not leverage one of the most powerful social media platforms to reach out to your target customer segment?

Wait a minute, in case you don’t have the numbers.

Did you know that Twitter is used by 192 million daily active users according to the fourth quarter figures issued by the social media giant in 2020?

Coming to businesses’ usage of Twitter for marketing, 58% of the world’s top brands are active on Twitter while 93% of people who follow small and medium businesses on Twitter consider buying from them in the future?

Whether you’ve just started out or operate a well-established business, the aforementioned incredible stats testify to the amazing outreach of Twitter.

When businesses are leveraging this platform to create brand awareness and market their products/services successfully, why should you be left behind?

Why Twitter Is Important For Small Businesses In 2021

Apart from the millions of followers across the globe, Twitter has proved to be a useful marketing tool for a large number of small and medium businesses worldwide. How? Read on to know more about it.

  • Twitter allows businesses to gauge customers’ needs, moods, and mindsets. You can find about the latest trends and topics that your target audience is interested in, so you can reach them more effectively.
  • Twitter is used by businesses of all sizes to create brand awareness and build brand personality. You can share any information quickly through tweets and engage with customers through conversations.
  • The platform makes it easier for customers to connect with brands and raise queries or provide feedback. Some companies have even set up a dedicated customer support account on Twitter.
  • Twitter is used by many companies to monitor the competition. You can keep a close eye on what other businesses from the same industry are tweeting to their target customers. Your competition is keeping a tab on you, so there’s no reason why you should not.
  • Twitter provides an opportunity to create and grow business communities. It is a great networking tool. An active presence allows you to interact with people within minutes. Such instant two-way exchange was unheard of. It’s likely that people you interact with might become business contacts, potential partners, vendors, employees, or even customers.

Whether you believe in implementing traditional ways of brand promotion and marketing or are a social-media-savvy entrepreneur, the fact is, Twitter can play a pivotal role in giving your business a new boost in terms of brand visibility and exposure.

Now, let’s move on to discuss some valuable Twitter marketing tips for small businesses in 2021. Remember, just because you’re on Twitter doesn’t guarantee marketing success. Rather, you should be active and engage with your followers consistently.

Five Fantastic Twitter Marketing Tips For Small Businesses To Capitalize On In 2021

1. Work On Your Twitter Profile  

Your business’s Twitter profile is the first thing that people notice. Does it represent your brand in the best light? You might be nodding your head in approval when the fact could be exactly the opposite of what you might think!

Your Twitter profile has six components- your Twitter handle, username, bio, profile picture, header image, and a pinned tweet. All these components should sync with each other to present a clear picture of your business.

Here’s how you can make your Twitter profile more professional and arouse the interest of more people in your business.

  • Your Twitter handle @your business name is how people identify you. Other people will tag you in their posts by this name. It should not exceed more than 15 characters and should be exactly the same as your business name is.
  • Your username appears above your Twitter handle and should not exceed more than 50 characters. This would be the same as your Twitter handle.
  • Your bio should reflect your business’s vision in not more than 160 characters. Keep it clear, concise, and relevant to your organizational goals.
  • The header image behind your profile picture should be updated regularly. You can use this to highlight promotions, events or news about your business.
  • The last component is your pinned tweet, which is the first tweet people see when they visit your profile. You can change it whenever you want. It should be an interesting one that represents the core USPs of your brand.

2. Use #Hashtags

Hashtag is a keyword phrase, spelled out without spaces, and has a pound sign (#) in front of it. Hashtags are a great way to increase the visibility of your content, brand name, and your followers. You can create trending hashtags to facilitate a conversation.

Now, how do you create trending hashtags to increase the visibility of your content outside your own followers? Check out these tips below.

  • Keep your hashtag short and easy to remember
  • Don’t copy hashtags created for sensitive and serious issues
  • Only pick relevant keywords
  • Don’t use too many hashtags in one post
  • Pick something fresh or that’s not as frequently used

3. Use Images, GIFs, and Polls

You can add up to four photos as well as graphics to a Twitter post. Images can cast an impression on the followers’ minds quickly as compared to text. It is a great way to connect with followers. To make your job easier, Twitter offers a built-in GIF keyboard in which you can simply search for a keyword and use the most relevant clip to your tweet.

Besides using images and GIFs, conducting polls to interact with followers is easy to connect with your followers. Creating a poll is as simple as creating a tweet. Check out the steps below.

  • Click the “compose” box as you do to create a tweet
  • Click on the “add poll” icon at the bottom of the screen
  • Add your question and choices
  • You can list up to four options (as an answer) in your poll; each option can be up to 25 characters.

4. Interact With Influencers And Customers

To make significant headway on Twitter, it’s crucial to interact with the right people on Twitter. While engaging with both existing and potential customers will keep them satisfied, interacting with influencers whose specialization is relevant to your brand and industry is a great way to take your Twitter engagement a notch higher. Twitter lists are an easy way to do that.

Jason Myers, senior account executive at The Content Factory, says,” Take advantage of the Twitter list function to create groups of journalists, potential customers, influencers, [and] industry-specific trade show attendees. You can filter out random follower tweets and focus your engagement on those followers who are more likely to assist you in achieving your social media marketing objectives.”

5. Create An Effective Twitter Content Calendar

Creating a Twitter content calendar helps you keep organized and consistent.

Posting on Twitter is akin to growing a tree; you need to plant it, water it regularly, and take good care of it. The same applies to your Twitter account as well. Not only do you have to craft engaging posts for followers, you also have to ensure that they’re posted when your audience is online.

It is found that tweets posted Friday, Saturday, and Sunday have higher CTRs than those posted during other weekdays. Your optimal posting times will depend on your specific audience, so analyze how your content performs at different times and days to figure out what works best for your business.

The Final Word

Twitter is, without a doubt, one of the top-ranked social media platforms for businesses of all types and sizes to increase brand awareness and generate new leads.

On Twitter, however, where the average lifespan of a tweet is only a few minutes and thousands of new tweets are generated every second, you can’t post just about anything at any time.

Having a well-thought-out content marketing strategy for your business’s Twitter account is essential to ensure that you actively engage with your followers, thought leaders, and influencers who are relevant to your business.

Good luck!

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The Ultimate Guide to Storytelling



The Ultimate Guide to Storytelling

Storytelling is an art.

Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.


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How to Blog When You Have No Time



How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.

How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine.

No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blogging time management important?

When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with your blog output.

For example, you may find that you’re better at writing in the mornings. So you can set aside 2 to 3 hours each morning to work on writing based on how many articles you’d like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Make note of holidays or seasonal events that may impact your content schedule.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog.

How to Blog When You Have No Time

1. Use blog templates.

An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document if you don’t have to? HubSpot’s free blog post templatescan help you format your article and get started writing faster than starting from scratch.

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Templates function as an easy to follow outline where you can organize your thoughts and start to flesh out your content. HubSpot’s offer includes six templates ranging from how-to posts to pillar pages and infographics.

2. Develop a blogging routine.

In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine. “It is programmed in,” David says. “It is about building it into your life and making it a second nature, like running in the mornings or doing yoga after work.”

Dedicate time each day to writing or allocate one to two designated writing days per week. Block time off on your calendar and turn off messaging apps to avoid interruptions while you write.

Once you’ve gotten organized and created a routine, you may find you had more time to write than previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of fresh ideas to work with. That way you’re not scrambling at the last minute for worthy topics.

Creating topic clusterscan help you flesh out your blog content strategy. A topic clusteris multiplearticles grouped by a shared topic or related topic. For example, you may have one pillar page that gives a broad overview of a topic. From there, you can create more in-depth, specific articles on related subtopics.

This will not only help you plan content but organize your site architecture as well.

4. Perform research prior to writing.

It’s much easier to write when you have all the pertinent information you want to include in one place. Research your chosen topic before sitting down to write and organize the information in a quick outline.

Include any keyword researchin this process so you can ensure your content aligns with what readers are searching for online. This way when you sit down to write, your only job is to write — not look up new facts.

5. Don’t edit while writing.

When writing it’s very tempting to want to stop and make corrections. Don’t do this. It breaks your writing flow.

Instead, write a rough draft withjust pops into your mind first. Follow your train of thought without stopping to fix typos or edit. The goal is to just get your thoughts on the page. Once your initial draft is written, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build upon existing content by performing an article update. Giving your older content a refresh is not only good for SEO and your readers, but it can be a quick win for adding new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it generally takes less time than writing a new article from scratch. Review your existing content. Are there articles you can do a deeper dive on? Have there been industry advancements you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By making blogging a life routine, you will come across creative content ideas much more frequently. Keep an open mind, observe new things that interest you personally and find ways to turn them into fodder for a blog post. By noticing world dynamics that get you excited and relating them to your audience, the process of blogging becomes a lot more natural and fun.

Accumulate content ideas from different situations in life and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is just too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do it, hiring outside help may also be a great option.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If looking to generate content on a larger scale, consider working with a content agency.

Blog Like A Pro

Creating content with a consistent cadence is an obstacle busy marketers frequently struggle with. Creating a schedule and mastering blogging time management will allow you to create even when you’re short on time.

This article was originally published in December 2010 and has been updated for comprehensiveness.

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How clean, organized and actionable is your data?



90% of marketers say their CDP doesn't meet current business needs

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does.

“[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at The MarTech Conference. “But the issue is that CDPs really don’t take care of the quality aspects of the data.”

Maintaining data quality also impacts segmentation, campaigns and privacy compliance challenges for marketing teams that use this data.

Data quality

The data in a CDP depends on the quality of where it came from. Therefore, an organization using a CDP must also consider the quality of the data sources and reference files used to build out the CDP.

“The inevitable question is going to be, how good is this data?” said Corugedo. “How much can I trust it to make a bold decision?”

This is something that has to be on every organization’s radar. For instance, when identity resolution is used, the issue depends on the quality of the third-party reference files. If they are provided by a telecommunications company or credit bureau as the data partner, those files might only be updated quarterly.

“It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated.

It’s up to the data scientists and other team members working within the organization to own the accuracy of these data sources.

Read next: What is a CDP?

Segmentation and other actions

The quality of the data using specific reference files and sources will vary and will impact the confidence that marketers have in creating segments and using them when deploying campaigns.

Marketers have to make this decision at a granular level, based on the trustworthiness of data from a particular lineage.

“If they have a campaign that is reliant on suspect data, they can actually delay that campaign and say maybe we wait until that data gets refreshed,” said Corugedo.

Otherwise, marketers are just “spraying and praying.”

Using rules instead of lists

The advantage of having a CDP is unification of all data. But the data is being updated all the time. Instead of deploying campaigns based on a fixed list of customers, the use of rules to define segments allows marketers to update who they engage in the campaign.

“A list, as soon as it’s detached from the database, starts to decay because it doesn’t get any updates anymore,” Corugedo, adding that using lists takes longer to execute a campaign.

Lower quality from data that isn’t updated can have serious implications for healthcare and other industries, where accuracy is essential. 

“Instead, rules are passed through the campaign just like they would be with a list, but those rules reevaluate every time there’s a decision point to make sure that only the qualified people get the particular content at that point,” Corugedo explained.

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Privacy and regulatory compliance

Maintaining data quality through a Redpoint Global dashboard, or a similar combination of tools and data personnel, will also help an organization manage privacy.

The crucial point is that people on the team know where the data came from and how it’s being used in campaigns. The stakes for sending out relevant messaging are high. Privacy and compliance issues raise the bar even higher.

If you’re using a CDP, you can save headaches and extra labor by using a tool that has compliance and privacy baked in, so to speak.

“What we’ve done is embrace some of this complexity and absorb it into the environment, so the marketer never even sees it,” said Corugedo. “What we do is with every implementation, we will implement a PII vault that keeps PII data super secure, and we can anonymize the marketing database.”

This way, personal information of individual customers (PII) is never violated.

“Marketers ultimately don’t necessarily need to have visibility to PII,” Corugedo explained “They like to see it for testing purposes and making sure that it looks right and everything, but the truth is we can do that in other ways without revealing PII.”

Having a handle on data quality adds to the confidence marketing teams have in creating segments and executing campaigns, and it can also help protect the customer’s privacy and guard against regulatory infringements.

Facts not fiction: Beyond the CDP from Third Door Media on Vimeo.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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