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25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era

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25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era


🚨 Call the SEO word police.

These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words.

As brands and marketers start to embrace Web3, the next generation of the internet terms come and go.

To ensure you are on top of it, we tapped the minds of the industry’s leading SEO and digital marketing professionals to dissect the over-used, underrated, and up-and-coming SEO words.

Just like styles change with the season, SEO changes with the algorithms and the modern times.

What might have been last season’s must-have buzzword just might be this year’s red flag waiting for a Google penalty.

Are we still talking about wearing black hats and white hats? Is this still a primarily male-dominated, exclusive industry? Are press releases still a tactic or a strategy?

Some SEO words have just run their course, classifying them as overused, overvalued, and in some cases, just plain over.

Next-Gen SEO World Of Words

As we enter the Web3 era, also known as the next generation of the internet, marketers and brands must adapt accordingly.

Besides Web3, brands of all sizes need to focus on diversity, equity, and inclusion as a strategy, leadership, and culture checkpoint.

Including content and addressing accessibility, equality, equal pay, work from home, etc., are not just buzzwords. They are the new normal when it comes to keywords, culture, and innovation,

In Search Engine Journal’s recent interview with Rachel Heseltine, she shared her story of coming out as an SEO professional and thoughts on the impact of diversity in leadership and beyond.

“Public relations” and media coverage continue to positively impact SEO as the results unravel from the perks of links to the positive SEO bumps, thanks to brand mentions in the media.

Let’s also keep on the radar what SEO will look like in the metaverse as Google tiptoes into one of the biggest Google Trend buzzwords of 2021: the “metaverse.”

As we enter into a Web3 world, terms like decentralization, privacy, and blockchain will be trending up.

For the average person, SEO has been somewhat of a mystery of how it works, how long it takes, and who is the expert.

Using outdated terms and language can be a sure sign of incompetence, ignorance, or transformation and modernization.

When we asked leading SEO professionals which words to eliminate, the most overused SEO word is… SEO.

SEO: The Most Overused SEO Word Ever?

Here’s why you can’t be all things to all people.

SEO is not magic, and it’s not a catchall.

“The word SEO on its own isn’t bad,” said content marketing consultant and SEO expert Kelsey Jones. “But shady agencies are using vague terms to not be transparent with clients about the actual work they are doing on their website.”

“I have small business owners coming to me, asking for ‘SEO’ and assuming it will magically make them number one in search results simply because other SEO practitioners have said it’s possible within months. As professionals, it’s just not right to be taking advantage of people who have no idea what you’re talking about,” Jones added.

“I also think the term ‘content’ is slightly misleading and misunderstood because many business owners or C-suite executives don’t understand the blood, sweat, and tears it takes to create a piece of content from the initial idea to research, writing, and promotion.

They think anyone can create ‘content,’ but it takes a team of professionals who know how the entire process works to make it effective.”

Considering SEO’s birth dates back to 1997, making it just over 20 years old, there’s still a ton of growing up.

We’ve gone from birth to infancy to middle school to teen years and graduated from college.

SEO was quite simple in the early years.

Gaming the system was easy.

Manipulating search results was the game.

Now that SEO is in its mid-20s, things are starting to mature and get serious.

As SEO grows up, so does the vocabulary, terminology, and best practices.

In today’s post-pandemic, complicated, and fast-moving digital marketing world, change is a way of life. It’s true. If search marketers had to pick a specialty, it would be “expert in change.”

And so the SEO goes.

What worked last year is old news and what was amazing five years ago is ancient history in Google years. Unlike fashion, dated SEO terminology doesn’t make a comeback.

Optimizing to win results on Google’s page one search results needs an attitude of “adapt or die.”

To keep up with the changes, here are 26 SEO words industry professionals would like to delete, die, and say bye-bye.

DELETE: SEO Words That Just Need To Go Bye Bye

  • Best.
  • Cloaking.
  • Content is King.
  • Content Marketing.
  • DA Score.
  • Do ‘this,’ and you will succeed.
  • E-A-T.
  • Integrated Campaigns.
  • Hacking… anything.
  • Implied links via brand mentions.
  • Keyword Density.
  • Linkbait.
  • Link Building.
  • Link Juice.
  • Matt Cutts.
  • Meta Description.
  • Outbound Marketing.
  • PageRank.
  • Ranking Factor.
  • RankBrain.
  • SEO.
  • SEO is Dead.
  • Storytelling.
  • The “Hats” Black Hat, White Hat.
  • Top.
  • Testing.
  • Toxic Links.

SEO Words To Add

  • Accessibility.
  • Artificial Intelligence.
  • Authentic.
  • Chief Digital Officer.
  • Conversations.
  • Customer anything.
  • Danny Sullivan.
  • Decentralized.
  • Diversity, Equity, and Inclusion.
  • Driverless Vehicle Optimization Expert.
  • Featured Snippets.
  • Google Business Profile.
  • Holistic SEO.
  • Metaverse.
  • Mobile.
  • Privacy.
  • Transparency.
  • Web3.
  • Women SEO Experts.

Who Thinks What & Why

The SEO words you should delete and the SEO words to add in 2022 and beyond.


Kelsey Jones, SEO Content Leader  

Let’s review the word “content.”

The term ‘content’ is slightly misleading and misunderstood because many business owners or C-suite executives don’t understand the blood, sweat, and tears it takes to create a piece of content, from the initial idea to research, writing, and promotion. They think anyone can create “content,” but it takes a team of professionals who know how the entire process works to make it effective.


Heather Lloyd-Martin, SEO Copywriting Expert and Trainer Heather Lloyd SEO

My pet peeve term that needs to go?

Keyword density.

At least once a week, I receive an email from an SEO writer complaining that their client wants an X% keyword density – and it’s messing up the content flow.

Yes, back in the day (over 20 years ago), we needed a 5.5% key phrase density to position in Alta Vista.

Today, Google has said that keyword density isn’t a ranking factor.

Randomly shoving keywords into content won’t help positions. Yet, I still see companies (and some SEO tools) pushing for a specific keyword density because they think that’s what Google wants.


Victoria Edwards, Online Marketing and Social Media ManagerVictoria Edwards

Most Overused SEO Words:

SEO Is Dead

This really annoys me, since it clearly isn’t. Who only knows how our business will change with regard to this Net Neutrality situation, but I am sure we will just find another way to give our consumers the content they’re looking for.

Outbound Marketing

This one gets me and feels a bit overused. Maybe the phrase digital marketing should take it over.

Yes, outbound is different from inbound, but we need to get on with it and try something else.

Content Is King

This is my absolute favorite overused phrase. I agree content can be king. You must factor in that if your site isn’t optimized, the content isn’t strong, and you don’t have a decent budget to promote it… then it’s not king. People just won’t see the content.


Carrie Hill, Local SEO AnalystCarrie Hill SEO

‘Must-Have’ SEO Word To Add:

Testing

I’d add the word “TESTING” in really big bold letters. I think many SEOs talk a big game around testing, but very few implement, test, tweak and learn with measured scientific testing.

What produced results and what did not? How can we better design our test? How can we improve our results?

In my opinion, the number one  rule of testing is “be prepared to be wrong.”

I think there’s a lot of ego in the SEO industry and many can’t handle being wrong about a theory or tactic they’ve been using (and heavily promoting) for YEARS.

It’s hard to eat crow – but if it makes my clients more money – I’ll add ketchup and dig in.


Lily Ray, SEO Expert by Day, DJ by Night LIL Ray SEO DJ

Hit Delete

  • Toxic Links
  • DA (Domain Authority) Score
  • E-A-T

Here’s why…

Toxic Links

SEO tools created the notion of “toxic links” and now the industry has gone overboard with assigning relevance and importance to this score.

However, the same SEO tools that measure “toxic links” are mostly just looking at spammy links, which are entirely ignored by Google.

Every website has spammy links, and Google knows this. The real “toxic” links are links that violate Google’s guidelines, which are generally difficult for SEO tools to identify.

This idea of a “toxicity score” is misleading for SEOs and website owners alike.

DA Score

Another metric created by SEO tools has been blown completely out of proportion.

While Google likely uses some version of a domain-wide evaluation of authoritativeness, we don’t have access to those metrics and DA is certainly not it.

E-A-T Score / Algorithm / Algorithm Update

E-A-T is extremely important, but using terms like “E-A-T score,” “the E-A-T algorithm,” or “the E-A-T algorithm update” greatly oversimplifies what E-A-T actually does and how it works. The term E-A-T is likely used across all of Google’s organic algorithms, but it can’t be boiled down to a simple score in the same way something like Core Web Vitals can be.

Also, no single algorithm update focused only on E-A-T, although it has played an increasingly important role in algorithm updates of recent years.


Rebecca Murtagh, Author of Million Dollar WebsitesRebecca Murtagh

Most Overused SEO Words:

“Best” And “Top”

I have probably even been guilty of using these words in the past.

However, in the era of brand democratization where customers are part of the brand story, search results favor brands when customers are the ones saying they are the best or top in what they offer.

So, let customers and audiences have their say!

SEO Words Trending In:

It is time to embrace the softer side of SEO!

Customers become emotionally attached and fiercely loyal to brands they love. So, words will vary by brand and marketplace.

To attract the most qualified visitors to a website from search engine results, brands can leverage two key elements in content and snippets in the hope they will appear in SERPs:

For example, Apple’s snippet reads: Discover the innovative world of Apple and shop…

Customers are loyal to the Apple brand because they are connected and continually anticipate the brand’s innovation.

Use of brand differentiators calls to action (CTA) like “discover” and “shop” promote action (the click!).

When SEO becomes more human, everyone wins!


Joy Hawkins, Google My Business Expert Joy Hawkins SEO

New Term To Be Added:

Google Business Profile

Since Google rebranded Google My Business recently, we should add the new name: Google Business Profile.

The frustrating thing with this rebrand is that it sounds very dumb when you abbreviate it to GBP as Google thinks you’re talking about the British pound.

It will take a lot of practice to get used to saying Google Business Profile instead of GMB.

I agree with “Link Juice” for words that should be removed. I can’t stand how this word sounds and usually opt for something like “link power” or “link equity” instead.


Melissa Fach, SEO Consultant, Community Manager, and EditorMelissa Fach

Most Overused SEO Words:

“Do ‘this,’ and you will succeed.”

Everyone writing and giving advice need to stop saying anything like this.

There are too many variables to consider when it comes to SEO to guarantee someone that they will be successful if they copy your strategy.

As an editor, I always remove these false promises from my articles.


Virginia Nussey, Director of Marketing at MobileMonkey Virginia Nussey

Most Overused SEO Words:

Link Building

Can this concept please die? You’re either:

  • Making amazing content and promoting it with ads and PR.
  • You’re spamming.

SEO Words Trending In:

Artificial Intelligence (AI)

I’ve been thinking about ways to adapt to Artificial Intelligence (AI) technologies. Google’s RankBrain has had a significant impact on SEO.

For one thing, writers and SEOs need better tools for identifying long-tail and voice search queries.

We can use Google suggestions and “People also ask” along with FAQs from Answer the Public – but what else are we to do in response to AI’s impact on search and searcher behavior? That’s been a big focus for me and will be in the future.


Eric Enge, SEO Expert, Author, and President of Pilot Holding eric enge

Almost Overused SEO Words:

Meta Description

With all the work that Google is putting into snippet generation, it looks like the utility of meta descriptions is going to be 100% gone soon, if it isn’t already.

For now, I would still optimize your meta description, but I suspect in a year or two, we’ll get confirmation that it doesn’t matter anymore.

I have no confirmation, but I am speculating given how much work Google is putting into snippet extraction, I believe the need for meta descriptions will disappear.

SEO Words Trending In:

Featured Snippets

OK, I know people are talking about these a ton already, but I don’t think that everyone truly understands just how important this is.

The real featured snippets story will be told once more than half of all search queries are by voice, and most people take their one answer from a verbal SERP – a SERP that has only one answer, and that answer will be taken from what we call a featured snippet today.

Conversations

Too many people focus solely on old-fashioned ranking signals, like content and links. These do remain important, but it’s also essential to take a broader view of how your brand is perceived online.

Google has told us repeatedly that they try to view our sites the way users do. Well, what does that mean really?

If users want to see brand results for a given query, that’s what Google will return. If users want to see a marketplace, Google will return that in the SERPs. If users want to see review sites, Google will return that.

If you’re not a particularly good result for a given query, then they won’t return you.

How does Google figure that out? Not simply by analyzing your content, because you can have pages that speak to a given query but still not be the company that users want to interact with related to that query.

You can go get links to your page that say you are authoritative for that query, but the presence of those links doesn’t mean that users want you either.

Try this: Engage in branding and advertising campaigns, or actively engage in, or create, conversations across the web about your brand related to the query.

That’s a clear sign that consumers consider you relevant to the query.


Joe Laratro, SEO/PPC Expert and President, Tandem Online Marketing SolutionsJoe Laratro

‘Unprecedented’ needs to go.

We should delete “unprecedented” from our SEO vocabulary today. I say that as it relates to Covid, March 2020 – March 2022. Some industries thrived online during the pandemic.

Examples I hear…

  • Traffic was unprecedented. 
  • Conversion rates were unprecedented. 
  • Growth was unprecedented. 

Those numbers are just not sustainable anymore.

Today’s performance has to be gauged against the years before The Great Covid Migration (the mass of people relocating that boosted every industry around home services).

Sustaining last year’s numbers maybe this year’s success.

The challenge for marketers right now is to make sure the KPIs are realistic.

Add these words to the current SEO conversation:

Inflation and Cost of Quality 

Inflation and the cost of quality need to be added to the discussions about SEO.

The past two years have changed the landscape of search engine marketing professionals more than we have seen since the Google Penguin Update.

Work-from-home scenarios opened up the local workforces to international companies.

The value of a good search engine optimization specialist increased because of their scarcity and availability of positions. High quality has always cost more. It costs more in 2022.

Agencies need to make their service pricing reflect their increasing costs. Client-side marketers cost more, so those companies have to pass those costs on to their goods as well.

Most Overused SEO Word:

Storytelling

Storytelling was one of the big buzz terms of 2017. I think it should stay in 2017.

While there is huge value in storytelling, it is just another form of generating high-value engaging content.

SEO Words Trending In:

Holistic SEO

This is an old concept but has a broader place in today’s optimization world than maybe ever before.

Advancements in the SERPs with incredibly relevant and customized results make specific keyword targeting very difficult.

Having a broad approach to SEO that considers all facets of current best practices and technology (amazing user experience, speed, mobile-first) should be the ongoing commitment.


Marty Weintraub, Internet Marketing Expert and Founder of aimClear Marty Weintraub SEO

Most Overused SEO Words:

Linkbait, PageRank, Cloaking, Matt Cutts

These are just seriously overplayed.

Weintraub provided a Sysomos MAP word cloud for public Twitter organic tweets showing semantic usage stats. Weintraub noted this is what words ALSO appear in Tweets about SEO.

Weintraub provided a Sysomos MAP word cloud for public Twitter organic tweets shows semantic usage stats.

Conclusion

Don’t get caught using outdated words and terms.

As SEO enters its third decade, new generations are redefining the search marketing industry. Innovation, technology, and culture impact new behaviors.

It’s up to all marketing professionals to stay educated and aware of trends and algorithms to attract the best talent, get the best results and stay up-to-date on best practices and Google updates.

What SEO words can you add to this story?

More SEO Resources:


Featured Image: Vasina Natalia/Shutterstock

In-Post Photo #1: Marty Weintraub. Used with permission.





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How Can You Improve Your Blog’s Content with a Paraphrasing Tool?

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How Can You Improve Your Blog’s Content with a Paraphrasing Tool?


Paraphrasing tools are getting extremely popular, especially among bloggers. The reason is that these tools allow them to rewrite some of the old stuff with very high accuracy.

Uniqueness is the most important factor that determines the search engine ranking of your website. Most search engines determine the worth of your site by looking at the content that you post.

This is why you need to make sure the material you write in your blog contains zero plagiarism. For this purpose, you can use paraphrasing tools. These tools allow you to come up with unique ideas, words, and phrases that you incorporate into your blog to increase readability as well as reader engagement.

What is a Paraphrasing Tool?

A paraphrasing tool can be used to generate new text to explain existing ideas, concepts, or themes. These tools take minutes to convert your old text into an entirely new form having new phrases, words, and synonyms while keeping the original theme intact.

These tools improve the readability, grammar, and other key aspects of your text to make it coherent and consistent. These tools use AI technology to make your content unique and to improve the tone, style, and other features.

There are many reasons to use these tools and in this next section we will take a look at some of these

1. Complete Analysis of Your Content

Before rephrasing your content, these tools analyze it completely to determine a few key things. These include word count, readability, spelling and grammar mistakes, and the main theme and tone of the content.

This complete analysis allows these tools to generate highly accurate content that you can post on your blog without fearing plagiarism.

These tools are very accurate when analyzing your content and that allows you to trust these completely to perform paraphrasing for you.

2. Changing Content Tone

The tone of your content is what separates it from others and engages your audience. Paraphrasing tools can rewrite your material while giving it a pleasant and consistent tone.

These tools can make adjustments that make your content easy to read, understand, and digest. By working on the tone of your text, these tools make it SEO-friendly which leads to better search engine ranking.

3. Better Content Flow

When writing content for your SEO or blogs, you need to make it seem like it’s connected and flowing in a consistent manner. Writing about different stuff randomly makes it seem all over the place which leaves a bad impression on your readers.

Paraphrasing tools can help you improve the flow of information that you provide in your content. This makes it more concise and understandable.

Some Ways in Which Paraphrasing Tools Can Improve Your Blogs

Paraphrasing tools are really a blessing for bloggers and general content writers. These tools save time and offer very high accuracy.

Here are some of the main ways in which such tools can help you write plagiarism-free blogs

1. Replacing Words with Synonyms

The main reason these tools are effective is that they offer a number of synonyms for every word in the content. You can use these tools to replace single words, phrases, sentences, or even paragraphs.

The paraphrase online turns your entire text into something new which makes it free from plagiarism of every type.

2. Improve Spellings and Grammar

Paraphrasing tools improve the grammatical errors and inconsistencies in your original text. These tools highlight lines that need to be changed and you can use some other tool to eliminate these errors.

These tools also identify and remove spelling mistakes as well. The final content that you get from these tools is immaculate in every way. It is consistent with the main theme and each sentence flows from the last one.

3. Save Time and Energy

Paraphrasing without a tool can take so much of your time and energy. You need to consult various sources to learn new words and ideas to incorporate into your text which is very time-consuming.

Paraphrasing tools help you save a lot of time by rewriting more than 1000 words in a matter of a few minutes. Doing this yourself can take several hours which you can spend on something more important.

4. Cost-Effective

Hiring content writers to write unique content for your blog is quite expensive. You have to spend a lot if you hire someone else to rewrite content for you and there is still no guarantee that the contest will be plagiarism-free.

You can find several free paraphrasing tools online to do that for you. These tools require no registration or login which means you can just go online and convert the text instantly.

5. Creative Writing

Most paraphrasing tools can help you write creative content. These tools take your words and phrases as prompts and use AI to write creative material that you can post on your blog.

This is especially helpful for a writer suffering from writer’s block. These tools can inspire them to look at things from a different perspective. This improves their skill as a writer and enhances the quality of their content.

Final Thoughts:

So, these are some of the few ways in which paraphrasing tools can help you improve the content of your blogs. These tools can help you write better material that has zero grammatical errors and is more engaging.

Without these tools, you will only be wasting your time and money with little to get in return. Paraphrasing tools are being used both by academic and non-academic persons who often find it hard to rewrite stuff due to having limited vocabulary and a grasp of grammar.

Now you know what are some of the major benefits of using paraphrasing tools when writing content for your blogs. These tools can lead to better content for your blogs that is both search engine friendly and engaging.

We hope this stuff helps and we suggest you to use these tools for improving your skills as a blog writer.      



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10 Key Steps To Ranking Higher In Google Maps

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10 Key Steps To Ranking Higher In Google Maps


You’re searching for a lunch spot in an unfamiliar neighborhood, or you need a mechanic to assist with an unexpected flat tire.

Where do you look?

If you answered Google Maps, you’re not alone.

These days, many of us are turning to Google Maps to discover local businesses and make more informed buying decisions.

So how can local businesses rank higher in the place consumers are increasingly looking to purchase local products and services?

Here are ten steps to take in order to rank well, drive more traffic and secure more customers via Google Maps.

1. Claim And Complete A Google Business Profile

The first, crucial step in establishing visibility in Google Maps is claiming and optimizing your Google Business Profile (GBP – formerly known as Google My Business or GMB).

You can do this by simply searching for your business name on Google or Google Maps and verifying your listing if you have not already done so.

Once you have a listing and are logged into your Google account, you can now edit it, even from directly within the search results.

Screenshot from Google Business Profile, June 2022

Being a Google property, GBP provides a primary signal to Google of your business’ existence – and the information here is assumed to be accurate and up to date.

Google will cross-reference these details with those it finds on your website and in other local directories and resources; more on the importance of these in a moment.

2. Post Linked Content (Including Photos)

After you’ve claimed your GBP listing, your work is only partway done.

Google rewards active businesses with higher visibility in Google Maps, so it’s important to post regular updates to your GBP profile.

These updates may and should include special offers, hosted events, links to relevant blog posts, or general business updates.

Posting photos to Google Business ProfileScreenshot from Google Business Profile, June 2022

Where possible, incorporating photos into your updates is also encouraged, as visuals are more likely to boost viewer engagement in terms of shares or clicks.

You should also be including links in your posts, ideally to primary product or service pages on your website.

3. Optimize Your Web Presence For Local Organic Search

If you want to rank well on Google Maps, you should ensure your web presence, including your website and external content, is optimized for your local audience.

You can start by performing a local SEO audit to identify where you need to focus your attention from a keyword, content, and linking perspective – as these are the three primary components upon which a presence is built.

Your website needs to be properly structured to enable Google to easily crawl and index your content, and the content within your site needs to be rich with relevant, locally-oriented, intent-driven keywords and logical internal and external links to the answers your audience is searching for.

Google rewards websites that lead searchers to answers in as few clicks as possible.

Websites must also load quickly and provide seamless navigation, regardless of device.

This is particularly important at a local level, as searchers increasingly begin their quests on their phones.

4. Use Local Business Schema

When it comes to structuring content, and especially business details, Google and other search engines prefer standardization – which has led to the development of schema.

Local Schema enables businesses to wrap code around their content to make it easier for Google to crawl and index.

Local business schema covers many of the same business details captured in a Google Business Profile, which Google will naturally cross-reference.

The easier it is for Google to validate your location, the more likely your business is to show up prominently in Google Maps.

5. Embed The Google Map On Your Contact Us Page

While it’s not explicitly stated that embedding a Google Map in your website will make a difference in terms of where you rank in Google Maps, it’s not far-fetched to assume this is Google’s preferred format.

Here again, Google is able to ensure a consistent user experience for its searchers, which should likewise be the aim of any business looking to please its customers.

6. Mine And Mind Your Reviews

Any business can create a GBP listing, ensure its basic business information is up to date, and post plenty of relevant, local content.

However, another critically important factor in determining if, and where, a local business shows up in Google Maps is customer reviews.

Reviews on Google Business ProfileScreenshot from Google Business Profile, June 2022

Google pays close attention to both how many reviews your business obtains, and how active it is in responding to those reviews, regardless of whether they’re positive or negative.

Any business naturally wants to limit the number of negative reviews it receives and all negative reviews should be dealt with swiftly.

This can actually become a valuable way of displaying your business’ commitment to customer service.

While there are many places customers can leave reviews online, including Facebook, Yelp, and other industry-specific review sites, reviews on GBP profiles will carry more weight when it comes to Google Map rankings.

Consider proactively asking your customers for reviews soon after you’ve successfully delivered a product or service when a presumably positive experience is top of mind for their customers.

There are services available to help automate review requests (via email or text) once certain on or offline customer actions have been completed (e.g. appointment completed, invoice paid, etc.) and review management across multiple sources through a central dashboard.

Automation can save busy local businesses a lot of time, and ensure positive reviews flow in on a regular basis.

7. Update Your Local Listings/Citations With Your NAP

The three most important pieces of directional information on your GBP, website, and across the web are your Name, Address and Phone Number or NAP.

It’s critical for both Google and your audience to have your NAP consistent and accurate across all of these sources.

These references to your business from third-party sites are also called citations.

To find and ensure your NAP is up to date, you can start by simply searching your business name and noting all of the places your business details can be found.

Check each instance and reach out to each directory or website owner to update this important contact information, as needed.

There are also free and paid automated local listings services, which will enable you to identify and update your NAP, along with other important business information like your website URL, services, or even relevant images, from one central location.

8. Build Local Backlinks

Backlinks or inbound links are effectively an extension of our NAP strategy, whereby you look to have relevant, local third-party websites link to your primary website pages.

Backlinks can validate your business from both local and product/service perspectives.

If you maintain listings with links in local directories, you will want to ensure those listings are in the proper categories, if category options are offered.

Ideally, these links to your website are “follow” links, which means Google will follow and recognize the source of the link to your content.

Most directories realize the value of “follow” links and therefore charge for inclusion, but you should also look for opportunities to secure links from other non-paid sources such as relevant partner, industry or service organization sites.

9. Engage With Your Community

Just as Google rewards GBP activity, it also pays attention to how active a business is within its community as a means to establish its local presence and authority.

Businesses noted to be engaging with local service organizations (e.g. Chambers of Commerce, charities, or sports groups), sponsoring local events, or partnering with other prominent local businesses are naturally deemed to be a thriving part of the community.

Engagement can include publishing and/or promoting linked content e.g. event announcements, partner pages tied to these partner organizations, and, of course, physically engaging and perhaps getting mentioned/linked in local news stories or other publications.

10. Pay Attention To The SERPs And The Long Tail

If you are going to optimize any aspect of your local web presence, you will want to monitor your progress in terms of whether or not and where you rank within Google Maps and the regular search engine results pages (SERPs) based on the keywords you are hoping to be found for.

You can perform your own manual Google searches (preferably in Incognito Mode and while not logged into a Google account), or you can choose from a number of rank monitoring tools, many of which enable you to specifically filter out Map rankings.

When considering which keywords to follow, be sure to consider and include local identifiers and qualifying keywords such as “near me,” “best,” and “affordable” – e.g “auto body shops near me,” “best auto body shop in Barrie,” or “affordable auto body work.”

Three, four, and five-keyword phrases like these are considered long tail, which means they may not have significant local search volume – but these volumes can add up, and any local business is well advised to focus on topical groups of related keywords rather than chasing more competitive phrases.

In time, if you’ve truly established your business’ local authority, the short tail top rankings will follow.

Put Your Business On The Google Map

So now, with your laundry list in hand, be like Mike and put your local business on the map.

Establishing your authority and expertise online is not really all that different from how it’s always been in the real world, but it can take time, as any real relationship should.

Google rewards those businesses that provide the best answers to their customers’ questions, deliver solid products and services, take an active role in their local community, have their customers say nice things about them, and provide a high level of customer service at all times.

If this describes your business, get out there and do it.

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Featured Image: BestForBest/Shutterstock





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Google Outdoor Play Area & Outdoor Games

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GooglePlex Outdoor Play & Games


Here is a photo from a spot at the GooglePlex where Google has set up a nice and comfortable outdoor play area with outdoor games.

This was shared on Instagram who posted “fun times at work.”

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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