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How to Effectively Calculate Instagram Engagement With These 7 Tools



Instagram is one of the most popular social media networking sites, with over 2 billion monthly users in 2021. Brands have inundated Instagram to create meaningful relationships with their audience, but the competition for engagement has never been higher.

Here’s another issue: how can we track engagement rates? While social media dashboards and Instagram analytics provide some data, it isn’t always sufficient. But marketers and influencers need this information to track the effectiveness of their marketing campaigns.

Fortunately, finding out how successfully our content reaches our audience is simple with an Instagram engagement rate calculator. Let’s look at what an Instagram engagement rate is and some of the tools that can help you calculate it.

What Is Instagram Engagement Rate?

An Instagram engagement rate is the percentage of individuals who see your post and engage with it in some form. Engagement refers to any interaction with content that goes beyond just watching. Likes, shares, click-throughs, comments, and a variety of other interactions are all considered engagement.

But how can you compute an engagement rate when so many different types of acts might be considered engagement? You can always count all interactions to get the big picture. However, if you want to track only certain forms of interaction, you may count any combination of activities.

The engagement rate is derived by dividing the number of desired actions by the number of content views in each case.

What Is a Good Instagram Engagement Rate?

The topic of a reasonable Instagram engagement rate is extensively discussed. On top of that, there’s a disagreement on what constitutes involvement. For example, if you count all interactions, you’ll have a far greater engagement rate than if you only track likes, comments, or shares.

A decent Instagram engagement rate is between 1% and 5%. This figure suggests that you’ve factored in most interaction activities, although it doesn’t have to be complete. Hootsuite claims to have a 4.5 percent engagement rate, indicating that achieving the 5 percent target is challenging.

Why Should You Track Your Engagement Rate?

It’s crucial to keep track of your Instagram engagement rate. While having many followers is impressive, what’s even more so is how engaged those followers are.

Tracking your engagement rate is important because it shows how well your followers receive your material:

  • If your engagement numbers are regularly high, your audience is enjoying your posts.
  • If your engagement rate is lower than you’d like, your followers may not be interested in the content you put out.

Either way, the engagement rate gives you useful information about your content’s performance and can help you enhance your social approach.

7 Best Instagram Engagement Rate Calculators

Anyone who wants to discover the engagement rate of their profile (or another profile) can use an engagement rate calculating tool. In addition to giving you the engagement rate of your content, some tools also show the average number of likes and comments a profile receives on its posts.

Here are 7 great tools for tracking your Instagram account’s engagement rate:


People seeking social media influencers can use as a search engine. Most businesses may not have the financial means to hire well-known celebrities or influencers to promote their brands. Instead, they’ll use micro and nano influencers to market their products and services in a specific niche. It is less expensive than sponsoring huge influencers but still generates quality leads that might help you sell more.

InBeat’s Instagram engagement rate calculator will help determine whether your chosen influencer has a high engagement rate. Besides that, the tool also analyzes metrics like follower count and popular content and lets you search for similar profiles based on your search parameters.


Phlanx is an excellent tool for increasing your reach on any social media network. It measures Instagram engagement rate as well as the average number of likes and comments a profile gets. It’s a useful tool if you want to emphasize likes and comments.

However, Phlanx does more than assist brands and companies find influencers; it also helps businesses of any type, whether in the dental, clothing or services industry, interact with other brands and companies. Knowing about different firms and cooperating with them may help market products and increase sales for all involved parties.


Kicksta operates similarly to other social media marketing companies. They begin managing your social media presence and assist you in gaining more visibility and followers.

The goal is to broaden your reach by targeting potential followers’ accounts and commenting on their posts. You may have previously seen this when your post received a like or remark from a profile that is not among your followers.

Kicksta also includes useful tools like an Instagram engagement rate calculator and a hashtag generator.


HypeAuditor is a platform that promises to offer analytical tools that deliver high-quality results. You can use this tool to identify real influencers with a large following and high interaction rates.

Even though HypeAuditor is a paid platform, you may use the Instagram engagement rate calculator for free. Many influencers and marketers try to cheat by only emphasizing vanity stats. HypeAuditor will help you identify genuine influencers and weed out imposters!


Grin does not want to take over complete control but rather give you a method that may assist you with your Influencer marketing efforts while also giving you adequate control over each phase of the process.

Grin can help you find relevant and acceptable influencers for your business or products. The organization scans a database of more than 32 million people from various social media networks. You may use this site’s Instagram engagement rate calculator by entering the URL of the Instagram user whose stats you want to check out.


Succeeding in social media marketing may be tricky if you don’t grasp the specifics of SSM and promotion ideas. To see progress with your campaigns, you must devote time to them regularly. However, many people find it challenging to balance content development with a decent advertising approach to get organic followers.

Even if you have a product to promote, you may not have the necessary knowledge or personnel to accomplish your marketing goals. PathSocial is here to fix these issues. When you combine their knowledge with the engagement rate provided by their technology, it’s easy to find Instagram influencers who match your vision.


Nitreo is a startup that creates solutions to assist people who want to improve their Instagram follower count; it will operate as a social media manager for you. Nitreo will begin communicating with various related accounts and posts on your behalf. This activity will start exposing your account and content to a broader audience.

Its Instagram engagement rate calculator is intended to assist you in determining not only your engagement rate but also the engagement rate of other users. You will also see the average number of likes and comments on every post.

In Conclusion

Finally, we want to emphasize the need for patience and working smartly. Continue hammering, and the success stone will eventually crack! Just keep going and take advantage of the numerous tools available. Using this list, we hope you can discover a good Instagram engagement rate calculator that will help you reach all your marketing goals. Good luck with your social media success!

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How Can You Improve Your Blog’s Content with a Paraphrasing Tool?



How Can You Improve Your Blog’s Content with a Paraphrasing Tool?

Paraphrasing tools are getting extremely popular, especially among bloggers. The reason is that these tools allow them to rewrite some of the old stuff with very high accuracy.

Uniqueness is the most important factor that determines the search engine ranking of your website. Most search engines determine the worth of your site by looking at the content that you post.

This is why you need to make sure the material you write in your blog contains zero plagiarism. For this purpose, you can use paraphrasing tools. These tools allow you to come up with unique ideas, words, and phrases that you incorporate into your blog to increase readability as well as reader engagement.

What is a Paraphrasing Tool?

A paraphrasing tool can be used to generate new text to explain existing ideas, concepts, or themes. These tools take minutes to convert your old text into an entirely new form having new phrases, words, and synonyms while keeping the original theme intact.

These tools improve the readability, grammar, and other key aspects of your text to make it coherent and consistent. These tools use AI technology to make your content unique and to improve the tone, style, and other features.

There are many reasons to use these tools and in this next section we will take a look at some of these

1. Complete Analysis of Your Content

Before rephrasing your content, these tools analyze it completely to determine a few key things. These include word count, readability, spelling and grammar mistakes, and the main theme and tone of the content.

This complete analysis allows these tools to generate highly accurate content that you can post on your blog without fearing plagiarism.

These tools are very accurate when analyzing your content and that allows you to trust these completely to perform paraphrasing for you.

2. Changing Content Tone

The tone of your content is what separates it from others and engages your audience. Paraphrasing tools can rewrite your material while giving it a pleasant and consistent tone.

These tools can make adjustments that make your content easy to read, understand, and digest. By working on the tone of your text, these tools make it SEO-friendly which leads to better search engine ranking.

3. Better Content Flow

When writing content for your SEO or blogs, you need to make it seem like it’s connected and flowing in a consistent manner. Writing about different stuff randomly makes it seem all over the place which leaves a bad impression on your readers.

Paraphrasing tools can help you improve the flow of information that you provide in your content. This makes it more concise and understandable.

Some Ways in Which Paraphrasing Tools Can Improve Your Blogs

Paraphrasing tools are really a blessing for bloggers and general content writers. These tools save time and offer very high accuracy.

Here are some of the main ways in which such tools can help you write plagiarism-free blogs

1. Replacing Words with Synonyms

The main reason these tools are effective is that they offer a number of synonyms for every word in the content. You can use these tools to replace single words, phrases, sentences, or even paragraphs.

The paraphrase online turns your entire text into something new which makes it free from plagiarism of every type.

2. Improve Spellings and Grammar

Paraphrasing tools improve the grammatical errors and inconsistencies in your original text. These tools highlight lines that need to be changed and you can use some other tool to eliminate these errors.

These tools also identify and remove spelling mistakes as well. The final content that you get from these tools is immaculate in every way. It is consistent with the main theme and each sentence flows from the last one.

3. Save Time and Energy

Paraphrasing without a tool can take so much of your time and energy. You need to consult various sources to learn new words and ideas to incorporate into your text which is very time-consuming.

Paraphrasing tools help you save a lot of time by rewriting more than 1000 words in a matter of a few minutes. Doing this yourself can take several hours which you can spend on something more important.

4. Cost-Effective

Hiring content writers to write unique content for your blog is quite expensive. You have to spend a lot if you hire someone else to rewrite content for you and there is still no guarantee that the contest will be plagiarism-free.

You can find several free paraphrasing tools online to do that for you. These tools require no registration or login which means you can just go online and convert the text instantly.

5. Creative Writing

Most paraphrasing tools can help you write creative content. These tools take your words and phrases as prompts and use AI to write creative material that you can post on your blog.

This is especially helpful for a writer suffering from writer’s block. These tools can inspire them to look at things from a different perspective. This improves their skill as a writer and enhances the quality of their content.

Final Thoughts:

So, these are some of the few ways in which paraphrasing tools can help you improve the content of your blogs. These tools can help you write better material that has zero grammatical errors and is more engaging.

Without these tools, you will only be wasting your time and money with little to get in return. Paraphrasing tools are being used both by academic and non-academic persons who often find it hard to rewrite stuff due to having limited vocabulary and a grasp of grammar.

Now you know what are some of the major benefits of using paraphrasing tools when writing content for your blogs. These tools can lead to better content for your blogs that is both search engine friendly and engaging.

We hope this stuff helps and we suggest you to use these tools for improving your skills as a blog writer.      

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The keys to digital marketing transformation



The keys to digital marketing transformation

As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever.

But, it can be easy to lose visibility over what needs to be done and how those campaigns perform. This can lead to subpar results and a lack of understanding of how to improve your next campaigns. 

In this informative SMX Advanced session, Nadiia Sharipova from Wrike, now part of Citrix, addresses three keys to digital marketing transformation:

  1. Why optimization and visibility matter
  2. How to reduce your competition in key areas
  3. Critical processes that help improve CRO

Join the session to learn better visibility and workflow for your search engine initiatives, how companies like Hootsuite optimized their workflows to reduce complexity and the essential tools and strategies you need to do your best work. 

After watching the presentation, you’ll be able to:

  • Identify pitfalls negatively impacting your search campaigns 
  • Discover solutions for establishing better visibility over assets and results 
  • Streamline SEM/PPC campaign workflows and optimize collaboration

About The Author

Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier. 

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Turn Dry Data Into Rich, Relatable Stories With These Tips



Turn Dry Data Into Rich, Relatable Stories With These Tips

One of the best things about being a content writer is that no matter the topic, we have a lot of insights at our fingertips. You can use it to provide perspective, validate ideas, give more context, etc.

Of course, all that data also is one of the worst things for a content writer. How do you dig out the story behind the numbers without getting buried under the mountains of facts and stats?

At Stacker, we shape our newswire stories around data and use it to drive all our storytelling. We’ve found the best-performing articles – regardless of topic – share similar strategic data-centered approaches. Here’s some of what we learned by creating data-driven content that engages audiences and earns links from other sites.

Go local and meet readers where they are

A story tailored to a region, state, or city feels instantly relatable and captures the attention of readers’ living in that geographic area. In fact, 71% of our publishing partners say their most-prioritized stories have local news angles.

Narrowing data-driven stories to a state or metro level may seem limiting. Content writers think the more hyper-focused a story, the smaller the reach. But presenting localized data doesn’t have to be an either-or choice.

#Content writers can use data to give stories both a hyper-local and national appeal, says @Stacker’s Elisa Huang via @CMIContent. Click To Tweet

CNBC didn’t make a choice in their story about how much the top 1% of U.S. households earn each year. It mentioned the broadest geographic figure – the national number ($597,815 a year on average). Then it detailed the average for each state, from West Virginia’s $350,000 to Connecticut’s $896,490.

CNBC gives its data-driven story national and hyper-local appeal.

One of our top-performing stories for a brand partner looked at the rural hospitals most at risk of closing. It broke down the status of rural hospitals over 43 states, then distilled local versions that would feel most meaningful for targeted audiences from California to New York.

Takeaway: Data at a state- or city-level can have local appeal while still connecting to a newsy national trend. It also opens up your content’s promotion potential to national and local news sites.


Host a hometown showdown by comparing data

People love comparing their corner of the world with others. A recent Redfin report found an unprecedented 8% of U.S. homes are now worth at least $1 million. The story didn’t just reveal the top five or 10 cities but ranked 99 so readers can see how million-dollar neighborhoods compare to other million-dollar neighborhoods.

In this snippet of the comparison content, six of the cities are in California – half of which have a 50% or greater share of homes worth at least $1 million in 2022. Other cities at the top of the list include Honolulu, Seattle, and New York City.

A snippet from Redfin’s story that ranks home price data by state.

When people can see their cities’ results juxtaposed with others, it puts the information into a more powerful context. Ranking stories, such as states with the lowest income taxes or the cities with the highest rent, often perform well.

Ranking stories – where readers can see how their locale compares to others – perform well, says @Stacker’s Elisa Huang via @CMIContent. Click To Tweet

Writing headlines with phrases like “highest-to-lowest,” “biggest increase,” and “lowest-priced” also signals to readers the underlying numbers-driven methodology used in the content. They not only reinforce the data-first approach, but they build confidence in the prospective reader that the content is powered by data, not opinion.

Takeaway: Use data-driven rankings to tap into readers’ curiosity by showing how their region compares with others in timely trends.

Let time tell the story by thinking past the latest data

Many content creators understandably focus on building a story around the latest numbers or study results to be relevant and trendy.

But pulling in a bit of history through older data sets can add a richer dimension to the storytelling. Not only does historic information add more context to the latest data or breaking news, but it helps the piece become more evergreen. Long after a news headline fades, readers may be still interested in the richly layered content.

Historical data can lead to a more relevant story today, says @Stacker’s Elisa Huang via @CMIContent. #ContentMarketing Click To Tweet

We did this with a story about how commuting in America changed over the past 50 years.

Stacker used historical data to highlight how the American commute has changed over time.

Without adding historical data, it would have been impossible to highlight that the average length of work commutes has increased 10% since 2006. This contextualization offers a perspective that wouldn’t be possible by only detailing the current average commute time.

Self, a credit-building app, mapped poverty levels state by state using data from the U.S. Census Bureau. Instead of just mapping the country with the latest poverty rates for each state, the story also charted the rates over time. With this valuable context, readers could see how states’ poverty rates rose and sank after natural disasters, financial booms and busts, and ultimately COVID-19, giving a more thoughtful story that identified contributors to those poverty rate changes.

Georgetown University’s Center on Education and the Workforce tackled the value of higher education with another data-centered approach: It looked at the salaries of college graduates in 10-year increments since their enrollment. The findings, picked up by Yahoo! Finance and others, assessed how many decades it took for a student to earn a return on investment on the cost of their college.

Takeaway: Using data over time can add richer context to what numbers mean today – and make the content feel more evergreen.

Liven up humdrum stories with different data filters

Data-driven stories emphasize relatability – they can connect better with your audience and often present a new angle that stands out from your same old story approaches. You can find local angles, make a comparison, and use historical data to provide unique context.

Unsure what data to start with? Poke around government sites like the U.S. Bureau of Labor Statistics and the Department of Education. They can be great places to dig into and see how national-level data looks when filtered across industries, career fields, household incomes, metropolitan areas, and more. By adding focused data to your content, you can tell stories that feel more personalized – and meaningful – to your readers.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

Cover image by Joseph Kalinowski/Content Marketing Institute

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